- To plan and execute brand awareness & demand generation campaigns on digital platforms.
- To plan and execute lead generation campaigns to generated MQLs (Marketing Qualified Leads).
- To drive social media strategy for the business verticals in collaboration with social media manager.
- To drive events strategy for the business verticals in collaboration with events manager.
- To support sales enablement through market research, competitor analysis, collateral development, sales training, developing value proposition.
- This role will own targets of campaign performance, MQL (Marketing Qualified Lead) generation and conversion rate of MQLs (Marketing Qualified Leads) to SQLs (Sales Qualified Leads).
- Conceptualize, plan and execute virtual and trade Event Strategy and Industry Body Partnerships.
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