Mobile Commerce Manager

Manager -Mobile Commerce

Position : Mobile Commerce Manager

Maximum CTC : 16-17 LPA

A Leading company in Mobile Money

Qualification : MBA /PGDM from a top class institute ( 2010 Batch preffered)

Experience : 2-4 Years

We are LOOKING CANDIDATE from leading TELECOM company with UnR profile .

This is an exciting happening profile in the MOBILE Commerce Space with immense future potential .

Job Description :

- To conceptualize, develop and implement a comprehensive strategy/framework for customer usage & retention for money

- Segmentation & targeting - Identification and sizing of target segments – Demographic & Psychographic and devise strategies & programs to target the same.

- Working closely with the circle marketing resources to execute the national strategy ,clearly articulating policy guidelines and national frameworks for the circles to operate in.

- Assign circle targets & develop follow up & review mechanisms on circle performance.

- Usage Enhancement strategy & programs -Repeat cash ins (RCI),customer transaction volume & value, diversity of transaction across remote & physical merchants. Feedback to the merchant team on performance by category.

- Drive Customer Retention -Activate/REC base – inactivity & win back programs

- Mother Ship Benefits -Establish & drive key metrics for mother ship benefit, performance monitoring on these metrics, design and implement programs to deliver the same

- Communications Policy - Design and Implement the communications policy for M Commerce, ensure execution of the same across key stake holders

- Identification of collaboration opportunities with other lines of businesses - landline & DTH to drive customer usage so as to leverage the scale & size of

- Driving National Merchant Alliances – Utilize partner real estate (web site, on ground, customer base etc), launch joint promotions (own base communication, advertising etc) to dive customer usage.

Please read the JOB Descrption and share your profile if you are UnR candidate .

Contact:-
Sanjay Sharma
E-Mail : Sanjay.Sharma@chrsp.com