We are looking for a creative storyteller aka Brand Head who is digital savvy and has a good hold on brand content strategy and initiatives, to take this mission ahead. The successful candidate will be responsible for driving brand awareness and generating organic demand. Key Responsibility Areas - - Build brand equity, salience and preference to fuel customer growth and engagement. Lead the development of brand voice and personality - Ensure consistent brand messaging across all platforms - Drive 360- campaigns for multiple brand objectives: including off-app brand building on TV, Print, Digital, Social Media, Radio, OOH and on-app on the MobiKwik Android, iOS apps and web pages - Collaborate effectively with cross-functional (performance marketing, business, growth, product, PR, legal, finance) teams and external partners (marketing agency, creative agency, media agency etc) to deliver results. - Work in liaison with the HR team to drive internal/employee communication - Own marketing communication and traditional, digital & social marketing budgets - track, forecast and drive efficiency - Analyze market, competition, and consumer behavior to deliver insights and inputs for brand planning and development - Understand the various drivers of acquisition and create actionable programs leading to organic growth in terms of SEO initiatives - Present to senior leadership regularly on key metrics and progress towards goals Candidate Profile: - 8-10 years of brand building experience with stints across traditional FMCG as well as e-commerce or consumer internet - MBA/PGDM in Marketing from a premier B-School - Should have managed a team of min 3-4 direct reports + agency ecosystem - Must be fluent in both traditional and digital advertising media channels, social media, content partnerships & sponsorships. - Ownership mindset, willingness & demonstrated ability to do more with less to drive results

Gurgaon/Gurugram

MobiKwik - Senior Director/Director - Brand Marketing - IIM/FMS/MDI/XLRI 

MobiKwik - Senior Director/Director - Brand Marketing - IIM/FMS/MDI/XLRI  ,Job Description for MobiKwik - Senior Director/Director - Brand Marketing - IIM/FMS/MDI/XLRI  in Mobikwik in  Gurgaon/Gurugram for (10-18) years of experience. Apply Now!

Job Description for MobiKwik - Senior Director/Director - Brand Marketing - IIM/FMS/MDI/XLRI  in Mobikwik in  Gurgaon/Gurugram for (10-18) years of experience. Apply Now!