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11/05 Vijeta
Talent Acquisition Specialist at Mobikwik

Views:1699 Applications:450 Rec. Actions:Recruiter Actions:18

MobiKwik - Senior Director/Director - Brand Marketing - IIM/FMS/MDI/XLRI (10-18 yrs)

Gurgaon/Gurugram Job Code: 1093798

We are looking for a creative storyteller aka Brand Head who is digital savvy and has a good hold on brand content strategy and initiatives, to take this mission ahead. The successful candidate will be responsible for driving brand awareness and generating organic demand.

Key Responsibility Areas -

- Build brand equity, salience and preference to fuel customer growth and engagement. Lead the development of brand voice and personality

- Ensure consistent brand messaging across all platforms

- Drive 360- campaigns for multiple brand objectives: including off-app brand building on TV, Print, Digital, Social Media, Radio, OOH and on-app on the MobiKwik Android, iOS apps and web pages

- Collaborate effectively with cross-functional (performance marketing, business, growth, product, PR, legal, finance) teams and external partners (marketing agency, creative agency, media agency etc) to deliver results.

- Work in liaison with the HR team to drive internal/employee communication

- Own marketing communication and traditional, digital & social marketing budgets - track, forecast and drive efficiency

- Analyze market, competition, and consumer behavior to deliver insights and inputs for brand planning and development

- Understand the various drivers of acquisition and create actionable programs leading to organic growth in terms of SEO initiatives

- Present to senior leadership regularly on key metrics and progress towards goals

Candidate Profile:

- 8-10 years of brand building experience with stints across traditional FMCG as well as e-commerce or consumer internet

- MBA/PGDM in Marketing from a premier B-School

- Should have managed a team of min 3-4 direct reports + agency ecosystem

- Must be fluent in both traditional and digital advertising media channels, social media, content partnerships & sponsorships.

- Ownership mindset, willingness & demonstrated ability to do more with less to drive results

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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