MobiKwik - Assistant Manager - Marketing Alliances

- Planning and implementing retention, acquisition and growth strategies for the entire offline organized retail vertical and bill payment merchants.

- Handling alliances and marketing partnerships for offline organized retail and bill payment merchants.

- In-depth knowledge and experience of marketing tools like Clever tap, Mo-engage etc.

- Plan, coordinate, and manage marketing activities to achieve company objectives around transactions, GMV & market share

- Plan and create monthly/annual ROI based budget and deliver all marketing activity within the agreed budget and develop an annual marketing plan

- Negotiate and finalize all strategic deals with new & existing partners

- Structure, create, negotiate and execute on various marketing partnerships including barters, offers etc

- Track and measure ROI and analyze the impact of marketing efforts. Monitor and measure results from promotional campaigns

- Analyze and optimize creative/design efforts

- Track effectiveness and tweak programs as required

- Develop, implement and manage the marketing strategy both from a business and technical perspective

- Doing merchant level and vertical data analysis to successfully capture fraud and control unwanted spends.