Mobike - Senior Manager - Marketing

ABOUT MOBIKE

Mobike is the world's first and largest smart-bike sharing company. As the pioneer in this space, Mobike has consistently broken ground with its relentless focus on quality, design, and technology. Mobike bikes have been the first to market with patented features like chainless transmission, automatic gear shifts, and low resistance, puncture proof tyres. Our bikes are the only ones in the market manufactured in our own facilities with our own QA.

In the 2 years since Mobike's founding, the company has become the preferred partner for many governments around the world, supports 30 million customer trips per day across 12 countries and more than 200 cities (6 times the trips Uber does globally!), and has raised - US$1B in funding from the world's leading technology investors including Sequoia Capital, Tencent, Foxconn and Temasek.

We are now coming to India and looking for the best talent to enjoy the ride together with us!

RESPONSIBILITIES

Mobike is looking for a Senior Manager - Marketing who would be leading the marketing efforts for India as we launch in India. The candidate should have strong experience in strategic marketing planning, branding and communication and adept in online and traditional marketing.

- Develop and execute the nation-wide Marketing strategy for Mobike India.

- Execute online and offline marketing initiatives, integrating online and new media, email, print, direct mail, social media, website, SEO/SEM strategy development, brand awareness.

- Drive campaign management for customer acquisition across multiple channels. Analyse and improve the user funnel from registration to active users.

- Manage creative production of online and offline marketing assets, graphic design, video production and web development, from the initial concept to finished product and execution.

- Lead general market research to keep abreast of the trends and competition scenario.

- Control Budgets and allocate resources for various marketing projects.

- Work closely with Public relations firms on all PR activities including press release, contributed articles, presentations, events, and conferences.

- Work closely with Global Social Marketing team to create content for corporate marketing collateral, website/blog/social media, and other initiatives.

- Work closely with analytics teams to identify key drivers of engagement and churn and identify actionable insights from customer data to continually improve CRM efforts.

- Communicate Marketing plans with Country Head, other city managers, and central functional leads to ensure communication across channels.

- Develop, Monitor and optimize marketing efforts.

REQUIREMENTS

Skills sought after:

- Minimum 8+ years strong Marketing management experience, with demonstrated success in marketing efforts from conception to completion.

- Intimate understanding of traditional and emerging marketing channels.

- Ability to think creatively and innovatively.

- Data-driven with clear understanding of Internet-based business models

- Customer-oriented approach with aptitude.

- Experience in sharing economy, internet business, start-up, eCommerce, payments or dynamic high-growth company a strong plus.

- Strong track-record of hitting targets, exceeding business expectations, managing impactful projects.

- Excellent communication and interpersonal skills

- Strong academic background

BENEFITS

- Become an early employee of a fast-growing, exciting startup changing the global transportation landscape

- Attractive compensation

- Open, respectful and fun company culture

- Have a real impact on the company's growth and evolution

- Work with people who love what they do every day

We believe a great workplace is one that represents the world we live in. That means we have no judgment when it comes to any one of the things that make you who you are e.g. your gender, race, sexuality or religion. All you need is a desire to change the world and to be part of one of the world's fastest-growing startups.