Minimalist - Marketing Analyst

Marketing Analyst

About Minimalist :

- At Minimalist, we are changing the skincare landscape in India. Minimalist created transparent and clean skincare products that are hard-working and affordable for all.

- Within just a few months of the launch, Minimalist has already served 5+ million customers.

- Minimalist is owned by Uprising Science Pvt Ltd, a company headquartered in India, and is funded by esteemed Sequoia Capital & Unilever Ventures.

- Currently available in India, UAE & Malaysia.

About the Role :

- This position is responsible for the management of marketing activities in line with the annual marketing plan and to achieve /exceed expected outcomes and results based on the strategy of the company.

- Lead growth of Marketplaces in Indonesia like Shopee, Tokopedia, Sociolla and other key channels.

Your Impact :

- You will help in building a growth strategy for the respective marketplace and be responsible to drive this growth

- You will analyze data and find out trends, insights that can help in the strategic decisions. Also, use your analytical & product optimization skill to optimize different metrics such as CTR, conversion, etc

- You will build a relationship with the Marketplace category team and build long-term growth plans with them that involve short-term and long-term Branding campaigns with measurable ROI & impact.

- Run & Optimize Performance Marketing Campaigns (very similar to Google Ads & Insta Ads)

Talents You Bring To The Team :

- You embody our 'Clean & Transparent Beauty' values

- Your ability to manage a team to achieve challenging targets and standards.

- You possess keen analytical skills, with the ability to turn complex, disparate datasets into insights that drive strategies and solutions.

- You are completely fluent in direct response metrics.

- You have excellent spoken and written communication skills, allowing you to deliver complex information clearly to your colleagues and through marketing material

Knowledge & Experience :

- Minimum of 1 to 3 years of experience in a similar capacity with proven track records

- Excellent reading, writing, and verbal proficiency in the English language

- Proficient in MS Excel, Word, & PowerPoint Competencies

- A team player & builder

- A motivator & self-starter

- Strong leadership, interpersonal and training skills

- Good communication and customer contact skills

- Should possess good analytical skills

- Ability to work well in stressful & high-pressure situations

- Well-presented and professionally groomed at all time