Mindseed - Head/AVP - Digital Marketing

Mindseed - Head/AVP - Digital Marketing

Head - Digital Marketing (AVP)

The reason I'm so passionate about education and making it more personalized for each child, is because I am a failure of the factory model of education. All through school I was great at mathematics, numbers, and logic. However, my school preferred to focus on the subjects that I'm terrible at. All through school it was an effort to get me up to the artificial standard that was set for each grade rather than letting me go faster and engage in the things that I was enjoying. It was only when I got to St. Xavier's College and selected Mathematics, Statistics and Economics, all subjects that played to my strengths and that I enjoyed, that I finally found my stride. I suddenly went from stupid to smart, which is when it struck me. It's not about labels! If we enable each child to move at her own pace, everyone can find their stride and excel. Everyone can find their inner genius!

"Everyone is a genius. But if you judge a fish by its ability to climb a tree, it will live its whole life believing that it is stupid."

Our vision is, to change the world by unlocking each person's learning ability. We have been at it for 9 years now. But still each month when we look at Mindseed, it's a new beast with a new set of problems and opportunities. To tackle these we have radically changed how our business operates. We have rethought everything including the product, the school setup, the marketing and even recruitment, as you will soon find out. Nothing is written in stone and change is the only constant at Mindseed. While we have grown over the years, we have worked to keep the startup spirit alive through the pace of growth, change and innovation. This has held us in good stead even in the pandemic that has shaken up the world, but especially the education sector.

- Emerging from the ashes of the pandemic, the plan is to accelerate the pace a few more notches - get bigger, better but faster! Schools and preschool are only the start, we will use our centers as beachheads to give us a local presence and work to unlock peoples learning potentials through a variety of products and technologies which we are developing. Our sights are set on having 100,000 learners on the books by 2030. Yep, - challenging- is an understatement, and as our Angel Investor & Advisor Srikant Datar (Dean Harvard Business School) says - we need some equally crazy people to make it happen! Thats why Im posting this.

- To achieve great things, we need more awesome people with an entrepreneurial mindset (we're little over 600 people now).

- We are looking for an Head - Digital Marketing who is an entrepreneur by heart and experience to bolster our Management Team, a partner to take Mindseed forward with us.

Vision for the role :

- We are looking for a qualified Digital marketing Head to take the lead in developing successful, long-term digital marketing strategies for our company.

- As a Head - Digital Marketing, you should have in-depth marketing experience and a passion for digital technologies. You will work closely with different teams to ensure consistency through all digital marketing channels. You should also provide forward-thinking ideas to build and maintain a strong company web presence.

- Ultimately, you should be able to drive all digital marketing efforts to achieve our business objectives.

Responsibilities :

Online Strategy :

- Custodian for creation of entire Online strategy

- Drawing up of short term & long term plans in coordination with the Chief Marketing Officer

- Build our Digital Marketing roadmap

- Measure ROI and KPIs and prepare budget

Revenue Contribution :

- Execution of online strategy with an aim to maximize responses and leads, in turn maximize revenue

- Manage and improve online content, considering SEO and Google Analytics

- Forecast sales performance trends and act proactively to increase our market segment

Content Creation & Execution :

- Work with various teams including Pre-sales, Sales, Marketing, Academics, Operations for content creation

- Monitoring of all online media and creating an appropriate response mechanism

- Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency

- Develop specific campaigns to create and maintain high levels of customer interaction

- Oversee our social media accounts

Community Creation :

- Work towards the creation of an online community of moms

- Monitor activities within the community and ensure end organization objectives are met

Team & Agency Management :

- Manage a team of Digital Marketeers, Performance Marketeers and SEO specialists

- Motivate digital marketing team to achieve goals

- Contribute in selecting the best agency(s) as per requirement

- Monitor and manage the agency(s) performance

Out of the box thinking :

- Being a young growth oriented organization, we cannot succeed by doing what others are doing, we need to be creative, we need to be radical and we need to shake the space up.

- We are looking for someone with proven experience in heading the Digital Marketing Function and in designing and implementing successful campaigns. Someone with solid knowledge of online marketing tools and best practices, hands on experience with SEO/SEM. Google Analytics & CRM Software would be the best fit for the role.

- The role will also be very hands-on, so we are looking for people willing to roll up their sleeves and get their hands dirty.