Mind Your Fleet - Content Marketing Specialist

Job Description :

- Develop content to demonstrate organization's impact on industry and for clients websites

- Draft and edit assigned editorials, talking points, and press releases

- Create, edit, and post timely content on organization's website

- Function as organization's lead social networker and manage social media presence

- Utilize industry and organizational knowledge to develop ideas and content

- Maintain clips process and determine efficiency and effectiveness methods

- Coordinate with VP, Strategic Communication, to create content and style guidelines

- Gain understanding of in-house content creation tools and quality standards

- Utilize graphics editing and media creation programs to develop prototypes and storyboards

- Change to new content requirements, digital tools and collaborators

- Perform ad hoc research to develop and produce new web-based content

- Function as moderator and administrator for onsite asynchronous message boards and blogs

- Draft email newsletters bi-weekly

- Functional knowledge of Digital Marketing (including FB campaigns & AdWords)

- Practice of On-page and Off-page SEO

- Keen observation & understanding of design trends and effectively apply for in-house and outgoing communication materials

Salary range: 8 - 10 LPA