Milkbasket - Senior Manager/Manager - Digital Marketing - Retention - IIT/IIM/XLRI/JBIMS/SPJAIN/FMS/BITS

Sr. Manager / Manager- Digital Marketing ( Retention)

1. Self-Study :

- Spend time on the app and get a first-hand understanding of how the app works.

- Study market research data to build a broad understanding of a typical MB user

- Analyze funnel data and understand the user movement on the app

- Analyze conversion data and identify pain drop-off points and accordingly build an action plan

- Think of creative concepts to convert and engage users.

2. Marketing Execution :

- Understand acquisition, conversion, and revenue and retention strategy.

- Support in preparing and executing monthly marketing calendar for various campaigns.

- Work with agencies to manage retention campaigns and hit monthly retention and revenue targets.

- Perform extensive campaign analysis daily, weekly, monthly to find growth opportunities

- Perform creative analysis

- Funnel analysis

3. Take Full ownership for execution of various campaigns on revenue and retention.

4. Work with creative designers/web designers to ensure timely execution of campaigns.

5. Manage and own project timelines, creative quality, and content effectiveness.

6. Work with agency to coordinate the campaign content, creative delivery.

7. Create/Work within the reporting framework to analyze the effectiveness of all campaigns.

8. Engage in data analysis to improve and refine campaign performance.

Background Requirements :

- Atleast 2 years work experience working in an Online Product or a Service company

- Should have worked on Facebook Ad network, Google Ad network, Engagement platforms like Clevertap, Webengage, Mailchimp etc.

- Preferably an IIT/IIM/XLRI/JBIMS/SPJAIN/FMS/BITS alum