Milkbasket - Senior Manager/Director/AVP - Digital Marketing/Brand Management

Roles and Responsibilities include but not limited to:

- Devise innovative brand growth strategies in line with Milkbasket vision and mission.

- Align Milkbasket's around the brand's direction, choices and tactics

- Oversee new and ongoing marketing and advertising activities

- Track brand health measures and devise ideas on how to improve perception

- Translate brand elements into plans and go-to-market strategies

- Work and approve all brand assets/creatives used on multiple channels (ex-social and performance marketing)

- Work on creative development to motivate the target audience to - take action-

- Measure and report performance of all marketing campaigns, and assess ROI and KPIs

- Monitor market trends, research consumer markets and competitors- activities

- Extremely creative/hacker mindset with In-depth knowledge of PPC ecosystem

- It will be wonderful if you bring in an experience working with FMCG's and Internet Companies is a must..

Behavioural:

Accountability: Run the vertical like your own business.

Systems Thinking: We are growing every day thus it requires incredible detail orientation and process thinking. Do-er versus a talker.