Roles and Responsibilities : 1. Responsible for the end-to-end user lifecycle journey and driving key metrics for engagement and retention strategies. 2. Develop channel strategy to drive an increase in retention rate and churn reduction across categories. 3. Responsible for Ideating to executing campaigns across different customer cohorts. 4. Work cross-functionally with the design, tech, analytics, category team to launch campaigns aiming to increase traffic on the platform, order frequency, and revenue. 5. Analyse the performance of the campaign executed daily, weekly, monthly and formulate recommendations to drive overall growth strategy. 6. Along with the marketing campaigns, develop a product-led strategy to improve order frequency and retention. 7. Working with product teams to optimize new user journey, payment funnel, category journeys, search engine thereby improving the overall in-app experience for the customer. Skills : 1. Should have data-driven decision making and data interpretation skills. 2. Should have consumer understanding and should be able to devise a business strategy based on analytical reviews. Good to have skills : 1. Should have worked with CRM tools like Clevertap 2. Should have experience with the retention marketing channels (Email, Push, SMS, In-app, Whatsapp) Looking for candidates from Tier 1 institutes.

Gurgaon/Gurugram

Milkbasket - Program Manager - Marketing - IIM/MDI/ISB/FMS 

Milkbasket - Program Manager - Marketing - IIM/MDI/ISB/FMS  ,Job Description for Milkbasket - Program Manager - Marketing - IIM/MDI/ISB/FMS  in Milkbasket in  Gurgaon/Gurugram for (1-3) years of experience. Apply Now!

Job Description for Milkbasket - Program Manager - Marketing - IIM/MDI/ISB/FMS  in Milkbasket in  Gurgaon/Gurugram for (1-3) years of experience. Apply Now!