Roles and Responsibilities - - Build and execute acquisition plans every month working with all stakeholder teams. - Own the quality of customers and CAC. - Own app install campaigns, CPI, uninstall rates etc. - Strong understanding of Facebook, Google, Affiliate Marketing platforms and MMPs such as Appsflyer - Expertise in optimisation techniques to scale up campaigns and deliver Low CPIs and CAC - Strong knowledge of managing funnel events and customer journeys to deliver high ROI - Own performance marketing channels. Improve conversion ratio, CTRs, LTV, CAC etc. - Identify new channels for app installs, performance marketing and leveraging digital channels for brand building. - Manage the media planning activities end to end. - Worked on SEO planning and execution to drive organic conversion - Know the market: Stay on top of trends in an ever-changing landscape, find opportunities and prioritize based on size, internal capabilities etc. - Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives Skills required - 3+ years of experience in managing Google ads/Facebook ads for apps - Expert-level analytical skills - Worked with a performance marketing agency and on campaigns with a monthly budget of 50 Lac+ - Hands-on experience with MMPs such as Appsflyer/ Branch / Adjust - Expert-level knowledge of spreadsheet/excel analytics - Understanding of play store analytics and app ecosystem - Working knowledge of Google Analytics - Good communication and copywriting skills - Proven experience in managing marketing campaigns for App-based brands in metros & non-metros - Strong understanding of Tier-2 markets and demonstrated marketing success in these territories. - 3+ years of experience in digital-first brands, D2C or e-commerce.

Gurgaon/Gurugram

Milkbasket - Manager/Senior Manager - Digital Marketing 

Milkbasket - Manager/Senior Manager - Digital Marketing  ,Job Description for Milkbasket - Manager/Senior Manager - Digital Marketing  in Milkbasket in  Gurgaon/Gurugram for (3-7) years of experience. Apply Now!

Job Description for Milkbasket - Manager/Senior Manager - Digital Marketing  in Milkbasket in  Gurgaon/Gurugram for (3-7) years of experience. Apply Now!