- Strategic leadership across all acquisition channels delivering quality customer growth. - Evaluating differential acquisition strategy across existing and potential new geographies - Constant evaluation of new and existing acquisition channels to drive high quality new users - Own overall acquisition budget with clear accountability of Customer acquisition cost (CAC) and potential LTV of acquired users - Own overall churn and lifetime value metric for new &amp; tenured users. - Drive omnichannel, retention initiatives to reduce overall churn and increase LTV of the customers - Develop insight driven customer on-boarding, loyalty, and win-back strategies and work with appropriate teams to implement strategies - Lead all customer facing communications / campaign management to ensure synchronization of the same with key retention programs. - Building / mentoring individual channel owners in the performance marketing team - Driving insights and constant improvement to achieve overall targets for the team

Gurgaon/Gurugram

Milkbasket - Head - Performance Marketing 

Milkbasket - Head - Performance Marketing  ,Job Description for Milkbasket - Head - Performance Marketing  in Milkbasket in  Gurgaon/Gurugram for (8-12) years of experience. Apply Now!

Job Description for Milkbasket - Head - Performance Marketing  in Milkbasket in  Gurgaon/Gurugram for (8-12) years of experience. Apply Now!