Miles Education - Vice President - Digital Marketing

About us:

Miles Education, the Godfather of Accountants, is on a mission to empower accountants worldwide and address the global shortage of skilled professionals. With relentless dedication and a team of 600+ across India and USA, we are shaping the future of the profession.

Why should you be excited about joining us?

Clear vision and outcome-focused approach has gotten us to become the only bootstrapped and profitable edtech startups operating at scale (current revenues > INR 200 crores | CAGR > 100% y-o-y). So you'll be joining a team of mission-driven professionals building one of the most valuable edtech in the world

About the role:

- The problem statement of picking an established brand and revamping its market image to align with the new vision / value proposition excites you. And if you have a history of doing similar branding / rebranding campaigns across the B2C space on a mass level. Your responsibilities will include:

- Branding and repositioning: Revamping the branding in line with the evolved product / value proposition.

- Building strategies for organic and inorganic growth: Ideating and executing Innovative digital marketing strategies across paid and organic channels to drive brand growth and revenue.

- Creating strong brand guidelines and aligning all marketing activities to the same.

- Budgeting and ROI: Overseeing budget allocation, tracking, and reporting to ensure efficient fund and resource utilization.

- Data insights and reporting: Creating dashboards to ensure data driven decision making to optimize marketing initiatives and enhance ROI.

- Building and leading team: Building and leading a high-performing team of 10-15, providing mentorship, and driving a culture of excellence.

- Cross teams collaboration: Collaborating with cross-functional teams to ensure alignment and seamless execution.

- Continuous improvement: Monitoring industry trends and competitor activities to identify opportunities and then implementing the best practices.

These are the Skills/Qualifications that we are looking for:

- Bachelor's degree in Marketing, Business, or a related field. MBA preferred.

- Minimum 5 years of work-ex in marketing space across branding, paid marketing, organic marketing, and SEO. Candidates with experience in B2C space would be preferred.

- Proven success stories of revamping and repositioning a well established brand in the past.

- Expertise in crafting and executing successful multi-channel marketing campaigns.

- Proficiency in leveraging data analytics and insights to drive strategic decisions.

- Creative thinking, data-driven decision-making, and a hands-on approach to problem-solving.

- Exceptional leadership skills with a demonstrated ability to inspire and guide teams.

- Strong communication, negotiation, and relationship-building capabilities.

- You are an independent thinker who loves developing relationships, driving results and has a strong execution focus. You have experience managing installs and acquisition channels and have a strong bias for getting things done.

- You're looking for a start-up experience - You enjoy creating structure out of chaos. You give attention to detail and are able to prioritize. You see yourself jumping in, trying new things, getting your hands dirty. And most of all - you're looking to be part of the journey to build an amazing brand & product.