Miles Education - SEO Lead

Who are we?

Miles Education, the Godfather of Accountants, is on a mission to empower accountants worldwide and address the global shortage of skilled professionals. With relentless dedication and a team of 600+ across India and USA, we are shaping the future of the profession.

Why should you be excited about joining us?

Clear vision and outcome-focused approach has gotten us to become the only bootstrapped and profitable edtech startups operating at scale (current revenues > INR 200 crores | CAGR > 100% y-o-y). So you'll be joining a team of mission-driven professionals building one of the most valuable edtech in the world.

Key Responsibilities:

- Digital Campaign Management: Plan, execute, and monitor digital marketing campaigns across various channels, including email marketing, social media, display advertising, and paid search.

- Marketing Automation: Implement and manage marketing automation tools and platforms, ensuring seamless campaign workflows, lead nurturing, and customer segmentation.

- Data Analysis and Reporting: Analyze campaign performance data using analytics tools and provide -regular reports to evaluate the success of digital marketing efforts. Make data-driven recommendations for improvements.

- Content Management: Collaborate with content creators to develop and distribute content that aligns with digital marketing strategies.

- A/B Testing: Set up and conduct A/B tests to optimize email campaigns, landing pages, and other digital assets for conversion rate improvements.

- Email Marketing: Manage email marketing campaigns, including list segmentation, design, and content creation, while adhering to best practices and compliance with email marketing regulations.

- SEO and SEM Collaboration: Work with the SEO and SEM teams to ensure alignment with digital marketing efforts and maximize organic and paid search visibility.

- Social Media Management: Oversee social media campaigns, content scheduling, and engagement to drive brand awareness and engagement.

- Budget Management: Manage the digital marketing budget, allocate resources effectively, and ensure campaigns are within budget constraints.

- Marketing Technology Evaluation: Stay up-to-date with the latest marketing technologies and tools, and evaluate their potential for improving campaign performance and efficiency.

Qualifications:

- Bachelor's degree in Marketing, Business, or a related field (a Master's degree is a plus).

- Proven experience in digital marketing operations with a minimum of 5 years in a similar role.

- Proficiency in digital marketing platforms and tools, such as marketing automation, analytics, CRM, and email marketing software.

- Strong analytical and problem-solving skills, with the ability to interpret data and provide actionable insights.

- Effective project management skills and the ability to handle multiple tasks and prioritize efficiently.

- Excellent communication and collaboration skills to work with cross-functional teams.

- Up-to-date knowledge of digital marketing trends, techniques, and best practices.

- Certifications in digital marketing platforms or tools (e.g., Google Analytics, HubSpot, or similar) are a plus.