Miles Education - Manager - Digital Marketing

Job Description:

We are seeking a talented and experienced Digital Marketing Manager to join our team.

The ideal candidate will have at least three years of hands-on experience in digital marketing, with a proven track record of driving results and implementing successful campaigns across various digital platforms.

The Digital Marketing Manager will be responsible for developing, implementing, and managing our digital marketing strategy to enhance brand awareness, drive traffic, and generate leads.

Responsibilities:.

- Develop and implement comprehensive digital marketing strategies to increase brand visibility and drive traffic to our website and other online platforms.

- Manage and optimize all digital marketing channels, including SEO, SEM, PPC, email marketing, social media, and display advertising campaigns.

- Analyse and report on the performance of digital marketing campaigns, using data-driven insights to continually improve effectiveness and ROI.

- Stay up-to-date with the latest trends and best practices in digital marketing and implement innovative strategies to keep our company ahead of the competition.

- Collaborate with cross-functional teams, including sales, product development, and design, to ensure alignment and consistency in messaging and branding across all digital channels.

- Identify and evaluate new opportunities for growth, including partnerships, collaborations, and emerging digital platforms.

- Manage digital marketing budgets effectively, allocating resources strategically to maximize results and achieve business objectives.

- Lead and mentor a team of digital marketing specialists, providing guidance, support, and training as needed to ensure their success and professional development.

Requirements:.

- Bachelor's degree in marketing, communications, or related field.

- Minimum of three years of experience in digital marketing, with a proven track record of success in driving results and achieving KPIs.

- Expertise in SEO, SEM, PPC, email marketing, social media advertising, and other digital marketing channels.

- Strong analytical skills and proficiency in Google Analytics or similar tools for tracking and reporting on campaign performance.

- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.

- Creative thinking and problem-solving abilities, with a passion for staying ahead of digital marketing trends and innovations.

- Proven leadership experience, with the ability to manage and mentor a team of digital marketing specialists.

- Highly organized and detail-oriented, with the ability to manage multiple projects and priorities simultaneously.

Preferred Qualifications:.

- Certification in Google Ads, Google Analytics, or other relevant digital marketing certifications.

- Familiarity with marketing automation platforms such as HubSpot or Market.

- Experience managing influencer marketing campaigns.

- Knowledge of web design principles and basic HTML/CSS skills.

Education - Masters as well