Miles Education - Content Strategist

Job Overview : We are seeking a talented and experienced Content Strategist to join our dynamic marketing team. As a Senior Content Writer, you will be responsible for creating high-quality, engaging, and strategic content that aligns with our brand voice and business objectives. You will play a crucial role in developing and implementing content strategies to enhance our online presence, drive brand awareness, and support our marketing initiatives.

Key Responsibilities:

- Content Creation: Produce compelling and original content for various channels, including website, blog posts, social media, email campaigns, whitepapers, and more. Develop content that resonates with our target audience and aligns with our brand messaging and positioning. Collaborate with cross-functional teams to gather information and insights for creating accurate and impactful content.

- Content Strategy: Work closely with the marketing team to develop and execute content strategies that drive traffic, engagement, and lead generation. Stay updated on industry trends, market dynamics, and competitor content to ensure our content remains relevant and competitive.

- Editing and Proofreading: Review and edit content to ensure clarity, consistency, and adherence to brand guidelines. Conduct thorough proofreading to eliminate errors and improve overall content quality.

- SEO Optimization: Implement SEO best practices to optimize content for search engines and improve organic search rankings. Conduct keyword research and integrate targeted keywords into content to enhance discoverability.

- Content Distribution: Collaborate with the marketing and digital teams to plan and execute content distribution strategies across various channels. Monitor content performance using analytics tools and make data-driven recommendations for optimization.

- Team Collaboration: Collaborate with graphic designers, videographers, and other team members to create multimedia content that enhances the overall user experience. Provide guidance and mentorship to junior members of the content team.

- Compliance and Standards: Ensure all content complies with industry regulations, copyright laws, and ethical standards. Stay informed about changes in content-related regulations and adjust strategies accordingly.

Qualifications:

- Bachelor's/Masters degree in English, Journalism, Communications, Marketing, or a related field.

- Proven experience as a Content Writer, preferably in a senior or leadership role.

- Strong portfolio showcasing a diverse range of written work.

- Exceptional writing, editing, and proofreading skills.

- In-depth knowledge of content marketing principles, SEO best practices, and digital marketing trends.

- Familiarity with industry-related software and tools.

- Excellent communication and collaboration skills.