Microtek - Assistant Manager - BTL Marketing

Description:

- Understand requirements and details of each event, Expo.

- Should have deep knowledge of on ground activation/ Retailer engagement programme.

- Understand regional requirement.

- Develop and implement a comprehensive Trade Marketing Strategy tailored to

- The brands within the assigned geography.

- Formulate and execute trade schemes for wholesalers and retailers at regional Levels: assess and report on business growth and Return on Investment (ROI).

- Plan and organize Dealer/Distributor meets.

- Collaborate with the sales, commercial, logistics, and brand/marketing teams to ensure seamless day-to-day operations.

- Look for and compare different vendors.

- Negotiate with vendors to achieve the most favourable terms

- Hire, train and oversee personnel

- Evaluate personnel and provide reports

- Manage all event operations (preparing venue, invitations, food, drinks etc.)

- Track the overall even expenses regularly

- Do event budget planning

- Stay within the budget

- Carefully oversee event happenings

- Offer solutions to resolve problems in a timely manner

- Evaluate event's success and submit reports

Skills : Marketing, Activation, Brand, Advertising, Btl, Activations, Exhibition, Stands, Brand Marketing, Event Driven

Experience:

Minimum: 5 Years

Education: Graduation/Post Graduation

Languages: Hindi, English, Regional language