Microland - Director/Senior Director - Marketing Communication

Job Description :

- Develop and implement overall external branding and communications strategy for the company

- Develops content and directs creative execution to provide a consistent, targeted, and impactful message.

- Launch of all the artefacts on Digital / Social media

- Will own the design and content on the website

- Designs creative campaigns to target specific audiences, placing an emphasis and discipline on campaign performance to help with recommendations for future programs

- Directs in-house and external graphic designers, photographers, and other media-production specialists integral to the completion of marketing projects.

- Develop and edit content and communication materials like case studies, newsletters, blogs, press releases and similar marketing materials in order to promote company's products and services working with various team

- Contributes ideas for new programs, researching and recommending innovative branding techniques.

- Researches and understands key business challenges, customer behavior, target audiences, competitive activity, and environmental factors that impacts programs within the business and assigned departments.

- Manage change management communications especially customer communications

- Develop and manage relationships with key media players to secure and grow media online and offline coverage and get publications done by various company leaders

- Write press releases for local, national and international media and amplify opportunities for positive Public Release

- Drive employees' share of voice through proper corporate communications.

- Ensure communications consistency among different stakeholders.

- Develop, plan, implement and monitor the company's internal communication strategy