Mgr - Customer Retention & Loyalty - eComm

Manager - Customer Retention and Loyalty For A Leading E-Commerce Company

Location - Bangalore

Experience - 2 To 9 Years

Note - Looking for candidates with current CTC 9Lpa & above.

Core Responsibilities:

Person would be responsible

- Identifying the right customer cohorts basis a detailed segmentation exercise

- Planning a business roadmap for effectively targeting and reaching out to these cohorts with an objective of increasing repeat and loyalty

- Understanding the key triggers and barriers that drive repeat and subsequently loyalty

- Develop a series of loyalty driving initiatives that makes Company's the most desired shopping destinations for the entire customer base

- Periodic and seasonal evaluations of Company's brand awareness/Health Tracks and incorporating them into action plans for marketing and other functions

- Deliver topline by increasing number repeats and customer life time value

Must Have Skills:

- MBA from Tier 1, B-School

- Preferred Profiles : Working on loyalty initiatives within Service Sector Industry (Aviation (e.g. JET Airways), Hotels and Tourisms (e.g. Marriott) , Offline Retail (e.g. Shopper Stop)

- At least 2-3 years of Strong brand marketing experience in driving repeats/loyalty inpremier marketing led service organizations

- Strong understanding of brand building and its impact on business P&L

- Deep consumer orientation and ability to convert consumer speak to “business relevant actionable insights”

General Expectations from the role:

- Appreciation of technology led businesses and the online marketing domain

- Planning Learnability and adaptability around the new age technology and marketing strategies

- Strong business Partnership with good P & L understanding