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14/01 Mansingh Thoravde
HR at Mfine

Views:129 Applications:20 Rec. Actions:Recruiter Actions:5

Mfine - Senior Copywriter (4-8 yrs) Premium

Bangalore Job Code: 1032786


- Own short form copy and creative concepts at Mfine.

- Develop concepts, campaign thought, and communication materials working with the creative and content team.

- Write concise and crisp communication across multiple platforms - Digital ads, App merchandising, Print, Social Media, Radio, and multiple Brand campaigns

- Understand the various categories/sub-categories, identifying the audience and the nuances of communication to craft the best approach

- Research and understand the needs and target audiences of Mfine, and it's services.

- Build a consistent tone of voice and persona for the brand across all communication touch points

- Collaborate with various business functions, designers, growth managers and marketing teams to identify requirements and develop the right communication

- Bring creativity and campaign thoughts for events and launches across Mfine

Skills and Qualifications:

- 6+ years of relevant copywriting experience at an ad agency or in-house creative team.

- Previous experience in B2C brands or clients preferred

- Worked on B2C campaigns across multiple platforms including Digital Ads, Print, OOH, Website/App

- Exceptional research and creativity skill

- Outstanding verbal and written communication in English with interpersonal skills.

- Bachelor's/Master's degree in journalism, English, communications, or related discipline

- Ability to work independently and with multiple stakeholders to meet deadlines

- Excellent organisational skill and multitasking ability

- Proficiency in Microsoft Word, Excel, and Adobe Acrobat Pro

Women-friendly workplace:

Maternity and Paternity Benefits

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