Mfine - Senior Copywriter (4-8 yrs)
- Own short form copy and creative concepts at Mfine.
- Develop concepts, campaign thought, and communication materials working with the creative and content team.
- Write concise and crisp communication across multiple platforms - Digital ads, App merchandising, Print, Social Media, Radio, and multiple Brand campaigns
- Understand the various categories/sub-categories, identifying the audience and the nuances of communication to craft the best approach
- Research and understand the needs and target audiences of Mfine, and it's services.
- Build a consistent tone of voice and persona for the brand across all communication touch points
- Collaborate with various business functions, designers, growth managers and marketing teams to identify requirements and develop the right communication
- Bring creativity and campaign thoughts for events and launches across Mfine
Skills and Qualifications:
- 6+ years of relevant copywriting experience at an ad agency or in-house creative team.
- Previous experience in B2C brands or clients preferred
- Worked on B2C campaigns across multiple platforms including Digital Ads, Print, OOH, Website/App
- Exceptional research and creativity skill
- Outstanding verbal and written communication in English with interpersonal skills.
- Bachelor's/Master's degree in journalism, English, communications, or related discipline
- Ability to work independently and with multiple stakeholders to meet deadlines
- Excellent organisational skill and multitasking ability
- Proficiency in Microsoft Word, Excel, and Adobe Acrobat Pro