In this role, you will: - End-to-End Planning and execution of communication campaigns across Emails, Whatsapp, and SMS for MFine's use cases across the lead lifecycle - Work closely with sales and marketing teams to identify target email audiences and execute campaigns. - Work closely with Content and Design teams to develop copy and subject lines, design templates, build recipient lists etc. - Manage vendor relations across all the micro-marketing channels ie. Whatsapp, SMS, Emails, PNs etc. - Develop A/B and multivariate testing strategies and optimize campaigns accordingly - Manage and report on the marketing communication campaigns and results; use results to determine ROI and work on the optimization strategies. - Ensure prompt, accurate, and error-free communication with prospects leads and customers to build loyal relationships and minimize unsubscribe rates - Ensure all communication mediums follow industry standards and privacy policies. For this role, we value individuals who have/are: - Bachelor's or Master's in marketing or related discipline - 2+ years of email marketing experience, preferably in the SaaS industry - Strong communication skills - written and oral, understanding of direct vs. indirect copy - Track, measure, and report on the results of communication marketing campaigns to determine ROI - Sufficient experience in marketing automation and communication platforms such as HubSpot, Outplay, SMS sharing platforms etc. - Excellent analytical skills and ability to provide actionable insights from data - Solid understanding of marketing and sales lifecycle - Excellent Problem Solving and Project Management ability

Bangalore

mfine - Communication Specialist 

mfine - Communication Specialist  ,Job Description for mfine - Communication Specialist  in mfine in  Bangalore for (2-10) years of experience. Apply Now!

Job Description for mfine - Communication Specialist  in mfine in  Bangalore for (2-10) years of experience. Apply Now!