Founders and Team Prasad and Ashutosh are technology entrepreneurs and have built and run large businesses and teams. Ashutosh was the Co-founder of Myntra and was pretty much involved in every part of the business over the last 10 years. Prasad was the Chief Business Officer of Myntra and was instrumental in shaping Myntra's strategy and growth over the last 4-5 years. Both are technologists and led Myntra through industry shaping moves, be it building a premium consumer brand, leading the way in m-commerce or creating growth with technology and consumer experience. They grew passionate about consumer internet opportunities in India as they built Myntra to be a billion-dollar online fashion platform from the ground up. mfine is the venture they started after moving on from Myntra in Jan 2017. They have put together a very strong initial team that brings with it technology, business and healthcare experience/expertise. mfine is- a connected-health network. It is where primary health care is designed as a consumer internet service. Currently primary-care delivery is largely unorganized in India and even the organized portion of the market largely ignores holistic consumer experience. Long wait times with or without appointments, lack of systematic care management, missing data portability across providers etc. create a very broken experience for consumers. Using technologies of connected devices, mobile internet and data (sciences), mfine reimagines healthcare delivery and offers (a) instant and continuous connectivity to providers (b) branded/reputed clinics &amp; hospitals as providers ensuring quality and (c) convenience of home services, ease of data collection and access. mfine's approach is to aggregate primary care demand onto a digital platform and create a hyper-local care delivery network of providers. Branded clinics/hospitals, particularly the mid-sized ones, view this as the - Cloud Clinic- they are looking for and missing today. The uniqueness of mfine: There are 4 fundamentally differentiated capabilities of mfine platform: - Its hospital lead and not individual doctor lead - so, better, the maturity of processes, quality, and brand trust - Remote diagnosis and treatment with data: devices, and home vitals and sample collection - Scalable with care team concept. 24x7 care team for case prep, case follow up and all front-ending with the consumer - Increased Doctor productivity with the use of AI drove apps/tools for the doctors - both the Sr.Consultants and as well as care team doctors Product : [Platform] mfine's platform manifests into a consumer app and a care team app (for doctors and care team). The apps are powered with AI/BOTs that enrich the interaction between the consumers and doctors, make the clinic workflows efficient and deliver a proactive care experience for the users with personalized information/notifications. The App is the go-to place for all data for the consumers and providers - be it historical records or real-time streaming from connected health devices. At the backend of the apps is the integration with provider network that enables smooth admin &amp; operations between mfine and each provider. Role: Marketing Manager - Mfine is building a digital health platform as an on-demand service. Our intent is to bring quality, access and reach to primary healthcare delivery in India and eventually world over - The lack of access to standardized high-quality care and top doctors is a gap which we want to address and bring the product to all - We are building capabilities across major specialties in healthcare and he is a new way of consulting and accessing care, so we need to find new avenues, new strategies, and mediums to take this product to consumers - We have a cross-functional &amp; non-hierarchical team - engineers, product, doctors, paramedics, business &amp; operations. You will need very close collaboration with all of these stakeholders. - Requires deep passion to solve hard problems, ability to think from first principle and leverage new channels, mediums, and methodologies to drive adoption and awareness of a product. - There is very little precedence in the market for high-quality care being accessible on demand and thinking from first principles and deeper understanding of healthcare need states is important. - Overall this domain hasn- t seen new -age consumer brands and its important marketing is done keeping into account the impact and seriousness of health but also the transparency, access of an internet device. Expectations: 1. Basics: - Campaign planning with the deep understanding of user need states and leveraging each medium to effectively bring out the mfine point of view and brand - Working with creative and research agency &amp; internal teams on campaign formation and creative planning - Fair understanding of digital, ATL, BTL mediums - Media planning and ROI understanding and campaign performance evaluation. - Cross-functional working with performance, creative designers, social media folks of marketing concept creation and execution 2. Intrinsics: - Radical thinker with a strong focus on execution. Is extremely outcome-oriented? - Creativity - Ability to think out of the box with a creative point of view. empathize with the consumer point of view and is passionate about understanding consumer needs states a. - Highly technical &amp; digital focussed- Knowledge and understanding of the latest innovations in digital marketing to conceive next generation campaigns. Ability to understand business needs and act on it. - Data-Oriented - Has a strong data orientation and analytical ability to evaluate solution approaches based on data. - Bias for action - Needs to be decisive and show an inclination to move forward even in uncertainty and lack of full knowledge. - Learning orientation - Should be deeply committed to continuous learning and open to embrace various learning opportunities. - Domain Expertise: Is willing to develop a Deeper understanding of healthcare Company Details: - Industry: Healthcare - Company Incorporation: Feb 2017 - Website: https://www.mfine.co - No of Employees: 80 + - Geography: Bangalore - Founders: 1. Prasad Kompalli - https://www.linkedin.com/in/prasadkompalli/ 2. Ashutosh Lawania - https://www.linkedin.com/in/lawania/ Currently Series A funded by: 1. Stellaris Venture Partners. http://stellarisvp.com/portfolio/mfine/ 2. Prime Venture Partners. http://primevp.in/announcements/mfine-raises

Bangalore

mfine - Brand Marketing Role  

mfine - Brand Marketing Role   ,Job Description for mfine - Brand Marketing Role   in Mfine in  Bangalore for (4-8) years of experience. Apply Now!

Job Description for mfine - Brand Marketing Role   in Mfine in  Bangalore for (4-8) years of experience. Apply Now!