MFine - Associate Brand Manager

MFine - Associate Brand Manager

What You Will Do :

- Increase the brand awareness & consideration for MFine via executing Brand, Category & Hospital/Vendor marketing campaigns.

- Partner marketing campaigns to be strategized, planned & executed end to end.

- Creative thinking on how the brand can come alive in a co-branded partnership with Partners.

- Own large scale B2C campaign execution end to end by working with internal stakeholders (like category owners, analysts, finance, operations & business teams) and external stakeholders like outdoor, media & working with creative agencies.

- Manage & execute the Corporate level campaigns by coming up with interesting concepts that can be leveraged on the app & web & at the corporate premise, keeping the employees as an audience in mind.

- Measure the success of campaigns on continuous bases, based on the objective defined for the campaigns.

- Develop creative concepts for new campaigns and identify new channel opportunities to increase Brand's recall and share of voice.

- Conduct market research and analyze consumer behavior to be up to date with industry trends.

What You Will Need To Succeed :

- Proven experience of 4 to 5 years in working on campaigns for B2C brands

- Ability to own and execute campaigns independently

- Creative outlook and a passion for brand growth and marketing trends

- Strong research and analytical skills

- Ability to work well with multiple stakeholders and deliver projects within the timeline

- Good communication and presentation skills.

- Excellent brief writing skills.