MERU - Head - Digital Marketing

- Develop digital marketing plans to increase traffic and engagement with new, prospective customers, building a best customer program that enables consumers to become passionate brand advocates, while also driving cross-category purchases.

- Accelerate app & web bookings, including programs with established and new e-trailers and strategic partners (key external stakeholders across the app and digital publishing space, and industry experts).

- Lead the thinking for mobile & web platform development: App & Website content, e-commerce partnership and community development, consumer research, marketing and website technology.

- Grow and upgrade organizational capability in the digital area and seamlessly integrate digital marketing into each marketing program.

- Actively partner and collaborate with cross-functional partners including key stakeholders, creative, copy, web and app development, operations to ensure a consistent experience across all consumer touch points.

- Partner to develop advertising strategies for this space that provide key insights, meaningful engagements and build the brand with the key consumer targets.

- Prior experience and training in online brand building would be a strong credential. Abilities and aptitude in sales, business development, customer interaction and relationship would be appreciated.

- Accomplishes organization goals by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.