Manipal Global Education Service - Manager - B2B Marketing

Job Description :

- Align the marketing plan to the Business-Unit objectives and ensure effective execution of the plan

- Create all marketing communication required for all channels (with the help of in-house teams and agencies) and ensure timely deployment

- Manage the marketing budget and track results to ensure proper utilization

- Manage database acquisition/segmentation, convert them into viable leads and ensure conversion into sales; ensure the adoption and usage of the CRM platform

- Conduct regular market surveys to ensure a clear business view of customer/learner satisfaction, thus giving actionable inputs to the product and business strategy

EXPERIENCE, SKILLS, KNOWLEDGE :

- MBA with 7 to10 years of work experience

- Prior experience in managing B2B marketing for any education, SaaS, B2B product company

- Hand-on experience in driving efficiencies in a marketing to sales funnel (from lead generation to final closure)

- Good understanding of digital lead generation and its returns

- Basic understanding of market research, content, UI/UX