Role & Responsibilities:
- KPIs - Marketing Qualified Leads, Golden Ratios (MQL to Lead Ratio, Demo to MQL Ratio & More)
- Handle qualification calls for new marketing qualified leads - Identify if the prospect's BANT (Budget, Authority, Need, & Timing) are in line with our expectations. It's critical to empathize with the prospect and make sure their goals are aligned with our service.
- Connect and engage with leads generated through website, paid campaigns and other lead generation sources including follow-ups.
- Should poses good ICP (Initial Customer Profiling) skills and probing the leads to convert them to Marketing Qualified Leads and transfer them to the Field Sales.
- Execution of campaign to nurture existing leads to convert them to MQLs and there after SQLs so that they keep moving in the Marketing Funnel.
- Coordinating with Marketing Qualified Leads and help them move seamlessly in the marketing funnel.
- Maintaining the reports of the Marketing funnel and does end to end sales.
- Develop in-depth knowledge of products and services to make suitable recommendations based on customer needs
- Adhere to quality standards and processes within defined metric
Required Skills:
- Good communication skills and phone etiquettes.
- Active listening skills
- Strong convincing skills
- Client handling skills
- Ability to handle stress and rejection in soliciting clients
Desired Skills:
- Prior experience in sales/business development/voice process will be preferred
- Solution oriented with effective problem-solving skills
- Knowledge of Digital, CRM selling/SAAS will be an added advantage
- Graduate/MBA/ B.tech /B.E from a reputed college or university.
- 2-4 years' experience in BD preferably inside sales.
About Meritto:
Meritto (Formerly NoPaperForms) is India's largest and most advanced SaaS-based Enrolment Automation Platform on a mission to empower the education ecosystem by building the "Digital Backbone of Education Institutions".
We are one of the fastest-growing organizations in the B2B SaaS education technology sector. A vertically focused platform, Meritto, today is the de-facto choice for anyone in education looking to scale, be it K-12 or Preschools, Higher Education to Online Degree Programmes, Coaching& Training Institutes to EdTech, Study Abroad Consultants to Leading Exams & Assessments. Our culture is egalitarian, challenging, and meritocratic. In the last 6 years of our journey, we have made two acquisitions and currently have two product lines:
1. Unified Enrolment SaaS
- Meritto (Formerly NoPaperForms): Comprehensive Enrolment Automation Platform enabling educational organizations to Attract, Engage, and Grow their enrolments
2. Unified Payment Stack
- Collexo: Collexo brings together everything you need to make your Fee Collection Easier, Faster, and Secure
Meritto is one of the most highly awarded startups, winning the likes of:
- Deloitte Technology Fast 50 (ranked as 15th fastest growing tech company in India)
- NASSCOM Emerge 50 (category: SaaS)
- HolonIQ India & South Asia EdTech 100
- IDA Startup of the Year
- Entrepreneur Awards (Sustainable Startup of the Year)
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