MergerWare.com - Content Manager

Content Manager

Highlights of role :

This professional is responsible for creating and executing a Content Marketing strategy designed to engage and delight our audience, always aligned with our business goals. This person's main objectives are to increase our visibility and brand awareness, bringing a qualified audience aligned with our personas. We are looking for a very hands-on professional, who can manage a full content program but at the same time demonstrate proven writing and copywriting skills.

Your impact on this position :

- Develop the content strategy based on the company's goals, suggest and own the content KPIs

- Create and document the content plan based on buyer persona development, content mapping, keyword research, etc.

- Manage the editorial calendar, suggest formats, topics, etc.

- Work with a team of internal and external freelance writers to keep the content machine running smoothly.

- Review content and copy created by freelancers and other team members.

- Ensure that everything is high-quality, without errors, and achieves its objectives.

- Write compelling copy for Ads, Sites, Landing Pages, etc.

- Contents could be M&A blogs, whitepaper, video contents, video interview , thought leadership contents, contents partnership

What we are looking for :

- 3+ years of experience in a content marketing related role

- Experience in managing content creation and publishing in multiple formats and platforms.

- Understanding of customer journey and Inbound marketing

- Super strong proofreading and writing skills

- Organization and time management skills

- Digital marketing performance knowledge

- Experience with Google Analytics

- SEO knowledge