Merchandising Role - eCommerce

Role Summary:

- Responsible for all internal merchandising activities.

- Launch, develop & execute sustained merchandising campaigns.

Strategy and planning

- Know the customer: Deeply understand customer behavior, develop new customer insights

- Know the market and trend forecasts: Stay on top of trends in an ever-changing landscape, find opportunities and prioritize based on selection, gaps, size, internal capabilities, etc.

- Optimise for monthly content and trend planning.

- Identify product differentiation based on consumer needs and journey funnel

Associations & partnerships

- Own key merchandising channels & metrics

- Front end all merch requirements with product, central merchandising and CRM teams for increasing awareness

- Define and co-own the customer acquisition and category growth roadmap

- Ability to drive adoption & scale up businesses via merchandising

- Design merchandising constructs and scale them in both automated and manual models

- Manage in store promotions along with brands - make brands partners in customer communication

- Working with in-house/ external designers to produce materials of visual impact and within brand guidelines