Mensa Brands - Lead - Marketing

About Us:

We build global digital brands from India by partnering with the right entrepreneurs, investing into the business and bringing our expertise to scale the brand. We are a team of passionate digital-first professionals who bring hands-on experience and requisite domain knowledge with a proven ability to scale businesses selling on e-commerce platforms. We truly believe and live by our value of Caring Meritocracy and are looking to hire people who are curious, agile and who thrive in collaborative, hustle and emerging working environments.

Job Description:

About the role:

- We are looking for a Marketing Lead to join our growing team and support marketing initiatives by conducting competitor research, developing and executing effective marketing campaigns, and reporting on their performance.

Role & Responsibility:

- Support senior management by conducting market research, monitoring industry trends and customer behaviors, helping identify target audiences

- Assist with coordination and implementation of marketing strategies and campaigns, including creating engaging content that will attract the right audience

- Contribute to social media and content calendars by managing the production of interesting and shareable content, such as blog articles, social media posts, videos, infographics, etc.

- Ensure that regular web content updates are performed and checking content for accuracy and consistency

- Track relevant metrics using analytics tools, monitor KPIs, and report to senior management on campaign effectiveness

- Assist with email marketing, PPC, and social media campaigns

- Stay up-to-date with social media and marketing trends and best practices

- Need hands-on experience with campaign management, tracking and increasing ROAS.

- Owning brand marketing on key channels/ marketplaces

- Leading a team of 5-6 people - keeping them engaged and motivated

Qualification & Experience Requirements -

- Bachelor's degree in Business, Marketing, Communications, or a related field

- 3-6 years experience in online/offline brand marketing

- Proficiency in Microsoft Office suite (Word, PowerPoint, Excel, Outlook)

- Experience with social media marketing on platforms like Facebook, Instagram, Twitter, YouTube, etc.

- Knowledge of CMS, such as WordPress, Joomla, Drupal, Sitecore, etc.

- Familiarity with analytics tools, such as Google Analytics, Fathom Analytics, Matomo, Piwik, etc.

- Knowledge of SEO and keyword research

- Strong copywriting, editing, and proofreading skills

- Knowledge of Adobe Photoshop is a plus