- Design marketing strategies to enable exponential growth on brand health across owned and e-commerce platforms - Drive brand communication across ATL & Digital Media channels by crafting sharp evocative briefs & collaborating with external partners to deliver disruptive campaigns. - Define the brand positioning and align it to deliver business goals. - For 360 campaigns, lead the marketing mix design and maximise the ROI. - Develop a deep understanding of the brand's target consumer and become his/her advocate across company initiatives. - Design, conduct, and analyse consumer research and brand health tracking in tandem with the Insights team. - Partner closely with the Insights and analytics teams to define campaign performance metrics to ensure a high level of effectiveness. - Elevate the work of cross-functional teams: You will serve as a key voice in ensuring Marketing, Category, Performance Marketing & Editorial teams are speaking with one voice to deliver consistent messaging and build equity. - Candidates with a core FMCG background are preferred. FMCG + Consumer Tech experience is a big plus. - Have a deep understanding of consumer insights and how they are translated into creative strategy and campaigns. - Have deep knowledge in running a 360-campaign, from strategy development to tactical execution (including TVCs, digital/social ads, print and out-of-home). - Understanding of the digital ecosystem and current marketing trends in acquisition for D2C brands. - Should understand Marketing & Media analytics to evaluate campaign performance and optimise. - Is a cross-functional leader who can engage, listen and collaborate with internal teams to align on overall strategy and goals as well as creative partners including production houses and talent. - Ability to manage multiple time-sensitive projects simultaneously working both independently and in close collaboration with a variety of stakeholders.

Noida

Mensa Brands - Brand Marketing Manager 

Mensa Brands - Brand Marketing Manager  ,Job Description for Mensa Brands - Brand Marketing Manager  in Mensa Brands in  Noida for (3-6) years of experience. Apply Now!

Job Description for Mensa Brands - Brand Marketing Manager  in Mensa Brands in  Noida for (3-6) years of experience. Apply Now!