Melorra - Marketing Analyst

Responsibilities:

- Report on marketing KPIs like Sales, conversion rates, website traffic and social media engagement.

- Track email campaign metrics (delivery, open, click-through rates).

- Monitor budget distribution and performance of paid ad campaigns.

- Conduct competitive research and analyze benchmarking data.

- Collecting and interpreting data and analysing results.

- Reporting the results back to the relevant members of the team.

- Identifying patterns and trends in data sets.

- Defining new data collection and analysis processes.

Desired Competencies:

- 3-5 years of Work experience as a Marketing Analyst or Data Analyst

- Expertise in Google Analytics

- Good knowledge of MS Excel and MS Access

- Analytical abilities

- Experience in data models and reporting packages

- Ability to analyse large data sets

- Ability to write comprehensive reports

- An analytical mind and inclination for problem-solving