Melorra - Head - Digital/Performance Marketing

The individual will be responsible for leading the Performance Marketing for Melorra.

- 7+ years handson experience with all paid marketing channels. (Affiliate, facebook, adwords, programmatic ads.)

- Own P&L for sales through the online channels

- Responsible for strategic partnerships, offers -Online

- Monitor Sales through various platforms and track traffic data across platforms

- Monitor performance of each marketing channel; identify and implement opportunities for improvement; test into new marketing channels - scale them if performance is in line with targets.

Role & Responsibilities :

- Manage Google AdWords search and display campaigns

- Manage Facebook campaigns

- Strategize, conceptualize, implement, optimize and analyze Google Search and display campaigns for Melorra.

- Run RTB/DSP campaigns

- Prepare daily campaign reports and analysis

- Share findings and optimise accordingly.

- Should be hands on with portfolio based optimisation approach as used by tools like AMO, Kenshoo, Marine etc.

We are looking for people who have handled Google AdWords and retargeting through criteo or vizury or any other similar tool.