- Own consumer / user traffic, conversions and revenue growth
- Own, define and drive growth strategy across different channels.
- Insights: New User, New Campaign, New Channels, New Categories / Products, Automation to beyond metro, beyond google and Facebook
- Analytics: Market Research, Consumer Insights, Competitive landscape, Business Intelligence
- Stakeholder Management: Drive growth through brand, merchandising, product and CS
- Monitor performance of each marketing channel; identify and implement opportunities for improvement; test into new marketing channels - scale them if performance is in line with target
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