MegaGen - Manager - Marketing

Job Description:

We are looking for a creative and strategic Marketing Manager for our dental implants organization, he/she defines key communication campaigns and initiatives that support company strategy and works actively with the product, marketing and business team in developing and implementing these to targeted audience. Your responsibilities will include promoting our range of dental implants, organizing promotional initiatives, conducting marketing presentations, and building strong relationships with key stakeholders in the medical and dental community.

Role & Responsibilities:

- Lead and manage marketing efforts, with a strong focus on meeting business targets

- Promote our range of dental implants and educate clients on their usage and benefits

- Plan and execute promotional programs, sales presentations, and advertising campaigns to effectively introduce and launch new products

- Establish and nurture relationships with key accounts, opinion leaders, medical professionals, hospitals, private service dentists

- Lead the updating and maintenance of content specific campaigns, product catalogue, in collaboration with relevant stakeholders

- Ensuring adherence to agreed timeframes, costs, and optimal standards for user experience

- Campaign management of the marketing stream for specified product portfolio including inhouse seminars, international/national/regional conferences/symposiums, new launches and project lead for selected communication campaigns

- Development of claims and key messages for assigned products, activities and campaigns

- Content creation and implementation of marketing, sales and campaign material including channel- specific copy writing (e.g. brochures, websites, emails, SEO/PPC, social media, adverts)

- Translation of product innovations into assets which facilitate and support effective sales solutions for the markets

- Act as the campaign gatekeeper and formulate effective content messaging for engagement

- Define the most effective marketing mix per activity using customer personas to create targeted content

- Contribute to the annual marketing strategy within scope of product portfolio

- Be aware of Voice of Customer, in order to collect useful and up-to-date information to better inform the strategy

- Gather customer and market information and keep stakeholders up-to-date as appropriate

- Develop a thorough understanding on how markets operates and its competitors

- Ensuring regulatory and legal compliance of all marketing and communication materials in collaboration with relevant stakeholders

- Motivating, supporting and training countries to implement marketing campaigns and tools in order to maximize effect of marketing initiatives on sales

Preferred candidate profile:

- Any graduate with more than 60% and above throughout all academic years with a preference for candidates with a background in Dental Surgery and comprehensive knowledge of dental implants

- Minimum of 3-5 years of progressive experience in marketing roles, with a demonstrated track record of achieving targets

- Strategic mindset and structured personality with a proactive approach to tasks and projects

- Strong project & campaign management skills

- Ability to use customer insights to drive journey and creative briefs

- Proven ability to drive initiatives independently and work effectively

- Excellent written and verbal communication skills in both English and Hindi

- Exceptional communication and presentation skills

- Experience in multi-channel content creation

- Strong Social Media management skills

- Computer skills and knowledge of office software packages

Personal Attributes:

- Creativity, critical thinking and problem solving skills

- Understanding targeted audience needs

- Strong analytical knowledge