Meesho - Senior Manager - Performance Marketing

Senior Manager Performance Marketing

Description:

About the team:

Excited about driving 10X to 100X growth? If yes, then you could be the next Sr. Manager - Performance marketing of our team. We are the Acquisition & Activation team of Meesho' Growth unit. We strive to attract and retain new users to Meesho. We pay special attention to our downloads and activations (placing 1st order) on Meesho, because these indicate the success of our solutions.

We also have a key role in maintaining Meesho's high position on the Google India Play Store. We are a group of specialists and generalists who work collaboratively with Product, Analytics, Creative and Tech teams. Our shared objective is to drive structured growth for Meesho through marketing channels and converting users through on-app and off-app measures (installs to placing 1st order).

About the role:

As Sr. Manager, you'll work in the acquisition charter (driving new for Meesho). This will involve identifying and strategising the next set of cohorts that we need to unlock to continue to grow exponentially (through user research coupled with data). You'll also lead precision projects across the pod to achieve efficiency uplift in ongoing performance campaigns. In addition, you'll also get to manage the performance of the charter through strict oversight of data (what can/ has gone wrong, correct them, and build an end-to-end perspective).

What You Will Do:

- Acquisition strategy: Identify and strategise the next set of cohorts and channels that we need to unlock. This is going to set the roadmap of the pod and effectively unlock new opportunities for activation improvements

- Drive Initiatives: Liaise with internal team members and also with Product, Analytics, Creatives, etc., to drive solutions, scale-up, and achieve efficiency improvement in performance campaigns

- Performance Management: Identify issues which impact CPI and incoming user quality and RCA

- Handle a large budget across multiple channels - you will be responsible for maintaining the ROI of the budget and reporting with Business Finance team

- Strong understanding of data - we are a data driven organization, and measure outcomes closely through internal metrics. You will be working closely with the Analytics team across problem discovery, solutioning, execution and measurement

What Will You Need:

- Bachelor's / MBA degree in any discipline from a top-tier college MBA is preferable

- 5-6 years of experience in performance marketing strategy / Growth in a high-growth startup, or strategy consulting firm

- Structured problem-solving with good communication skills

- Data-driven with good Excel skills. Proven ability to take up high ownership

- Ability to collaborate with internal and external stakeholders (within the company)

- Enthusiastic about learning new skills and solving challenging problems

Note: For your candidature to be considered on this job, you need to apply necessarily on the redirected career page of the company as well.