Meesho - Senior Manager - Brand Marketing

Senior Manager - Brand Marketing

Description:

About the team:

The brand marketing team at Meesho comprises brand, media, insights, social and creative teams. We collaborate with business and product stakeholders and external partners to bring the brand communications of Meesho to life. Our aim is to enhance the quality of awareness of Meesho and it's key messages. Ensuring we reach the right cohorts with the right message at the right time, leading to strong business and brand health growth. We are building a brand that can endure the test of times and be loved by all value conscious shoppers of India. If you are excited about driving 10X growth for India's only true and profitable e-commerce platform, then this might be the role for you. We believe our work is as good as our culture, we have tons of fun in jamming sessions on ideas, celebrating wins and we cover for each other in tough times. Best if you experience this in person :)

About the role:

We are looking for a Senior Brand Manager for the marketing team at Meesho.

- The Meesho Brand is under construction and we are looking for a team member who has contributed to building a loved brand in India. This could be consumer facing brands in FMCG, D2C, Marketplace or Tech sectors. You are able to structure brand strategy and annual plans and secure the right resources to deliver them by collaborating with cross-functional teams across the organization. You are able to take ambiguous problems and bring clarity on the way forward.

- You have led key mainline and digital campaigns for the brand which drove brand health metrics like consideration and preference along with garnering positive sentiment and consumer love for the brand. You are equally comfortable in a data analysis / insights session and inspiring and jamming with creative partners. You thrive on user insights and are a person who likes to be out there meeting consumers frequently. You anchor your decisions in conviction coming from users, data or best practices in the Industry.

- You are able to PMO large multi-functional projects independently - leading insights, social, product, business and media teams towards a common goal. You are focused on input metrics of marketing and are comfortable with driving business outcomes in the short and brand outcomes in the long term.

What you will do:

- Brand Strategy and Annual Planning : You will bring cross functional pods together to build on and off app communications for mapping new launches, key brand equity campaigns and smaller topical or regional initiatives. You will also keep an eye on brand personality and tone of voice and continue to sharpen our vibe across touchpoints.

- Problem Identification : Track the progress of the brand on key equity parameters and platform metrics on a regular basis, Identify gaps or opportunities on these data points and validate them with user insights and outside in intelligence.

- Lead large Cross-functional Initiatives - Build value propositions on and off app and drive go to market for them by leading cross functional teams of analytics, growth, design, creative, product, media, social and external talent and creative partners.

- Campaign Design & Execution: Work with cross-functional team (Internal-partners) creative & media agency (External-partners) to design & develop marketing campaigns for both offline & online medium. Track the efficiency & effectiveness of the campaigns and report as and when required.

- Media Strategy and Planning : Work with Media team and partners to land the right distribution strategy, co-create surround and impact associations with the team and measure and course correct performance.

What you will need:

- Minimum 3 years of working experience in Core Brand Management for national brands

- Track record of campaigns that were loved by users and drove business results

- Background of top FMCG, D2C or Tech Brands in India

- MBA from Top Tier B-School is preferred

Note: For your candidature to be considered on this job, you need to apply necessarily on the redirected career page of the company as well.