Meesho - Manager - Performance Marketing - IIT/IIM/ISB/FMS/MDI

Meesho is creating the next big e-commerce distribution channel via homepreneurs selling on WhatsApp, Facebook, and Instagram. Meesho's network is 20,000+ homepreneurs strong across 150+ cities in India. Meesho is a Y Combinator S16 startup and Series A funded by top VC in India.

About the Role:

You will be responsible for the end-to-end execution of marketing programs, from strategic planning stages through implementation to performance monitoring:

- Identify and develop acquisition channels - online as well offline

- Manage P&L and KPIs for all campaigns

- Optimize costs per acquisition and reach for each channel

- Define branding & communication guidelines, ensure compliance

- Create innovative marketing programs, and promotions

- Develop targeted messages based on the key value propositions and use cases.

- Manage content development to support your campaigns including online, print and video media

- Use comprehensive data to measure the performance of programs and drive innovation.

What we look for:

- Graduate or Post graduate from a Tier 1 college

- 3 to 4 years of experience across performance marketing and brand development

- Deep knowledge of online marketing methods, tools, and strategies

- Ability to plan, develop and execute complex multi-platform campaigns.

- Strong understanding of customer personas - their goals and requirements

- Strong communication skills & great design sense to manage content development

- Proficiency using tools to track and report on campaign/channel performance

- Experience of budgeting, reporting, and analysis

- Strong analytical and quantitative skills; relies on data-driven decision making

- Outstanding skills at initiating, managing and growing strategic relationships with third parties

- A self-starter - never hesitates to roll up your sleeves and take on something hands-on

- Experience in fashion commerce is a plus