Meesho - Director - Monetisation

Bangalore, Karnataka | Monetization

About the Team:

Have you ever wondered how Meesho makes money when we charge 0% commission to our sellers? Well, heres your chance to join the team that makes even the impossible happen. As Director of Strategy & Planning in our Monetisation team, youll be part of a group responsible for making many more such exciting features happen.

Were the ones who unlock value for our users and in turn generate revenue streams for the company. Were a team of 25+ professionals who empower our users with the right tools to grow their business online. We collaborate with the Product, Finance, Business Growth and Analytics teams to help more suppliers across India make profits and grow their businesses easily.

As a team, were big on maintaining a healthy work-life balance. We follow flexible working timings and also engage in a number of fun activities outside work - gaming, discussing our favorite books and movies, casual catch-ups and so on. The bottom line? At Meesho, youll have a fun time as you grow.

About the role:

We are looking for a strong, independent, and innovative leader to Head the Monetization Strategy & Operations. You will be working directly with the General Manager (GM), Monetisation and all BU leaders to define the next 3-5 year vision for monetisation and contribute to the EBITDA growth of Meesho. You will be responsible forIdentifying the key revenue levers, setting the priorities, coming up with solutions, and drivingimplementation in different types of projects

What you'll do:

I) Long term Strategy / roadmap:Develop and drive projects that enable the GM to form the next 3-5 year strategic roadmap forMonetisation and specifically ads. These projects help bring outside-in perspective into the strategic planning of the vertical. Some of these include, but are not limited to: Building new monetization models for Meesho Competitive strategy of advertisement platforms across emerging markets Business strategy of Advertisement

II) Functional strategy and implementation Projects:Identify and create projects to generate 10X revenue impact within Meesho. Own and deliver strategic projects which are structural and long-term in nature for the company.

This will involve:

- Identify projects in conjunction with the leaders of the organization

- Structuring the problem in different parts and creating a strong hypothesis to unlock opportunity areas

- Mobilize execution resources and see the projects till impact.

III) Moonshot Revenue projects:These projects are to create new and adjacent business models /opportunities to Meeshos core business. These projects will deliver the next S-curve for Meesho.

This

will involve:

- Identifying new opportunity areas and revenue models

- Opportunity sizing of various models

- Designing and creating pilots and eventually MVPs of new revenue areas

- IV) Team building/coaching:Build an outstanding team of managers and analysts in the ads business.

- Build leverage bygrooming and coaching them to be future monetisation leaders at Meesho

What you'll need:

- 8-12 years of experience in startups/tech companies in similar roles (monetisation, business/ category, growth) will be great

- 3+ years of experience in leading large business

- Strong track record in building and growing 0 to 1 business

- Preferably candidates with MBA degree

- 2+ years of experience from Top consulting firm is preferred

- Outstanding leadership and organizational skills

- Superior problem-solving and project management skills

- Experience in team building, managing, and coaching will be a plus

About Meesho:

Meet Meesho - Indias only true e-commerce marketplace.

Welcome to Meesho, where every story begins with a spark of inspiration and a dash of entrepreneurial spirit. We're not just a platform; we're your partner in turning dreams into realities.

Meesho (Meri shop) started with a single idea in mind - to be an e-commerce destination for the next billion Indian consumers and enable 100 million small businesses to succeed online. Meesho is democratizing internet commerce in India.

The company provides sellers with a range of industry-first benefits such as zero commission and the lowest shipping cost. Over 1.4 million sellers are registered on Meesho, growing their business by tapping the companys massive customer base, state-of-the-art tech infrastructure, pan-India logistics at the lowest cost through third-party logistics providers in an 'Everyday Lowest Cost' channel for sellers.

Meesho has been a catalyst for over individual entrepreneurs, propelling them into an online business with zero initial investment. What sets us apart is our revolutionary 0% commission model for sellers, a pioneering concept in the Indian e-commerce landscape. Our vision extends beyond being a platform; we aspire to be the e-commerce destination for Bharata testament to our dedication to inclusivity and accessibility.

Meesho milestone:

Our journey is marked by significant milestones, including a valuation of $4.9 billion and the unwavering support of renowned investors such as Sequoia Capital, Softbank, Fidelity, Prosus Ventures, Facebook, and Elevation Capital. Meesho proudly found its place in Y Combinators 2021 Top Companies List and was the sole Indian startup featured in Fast Companys The Worlds 50 Most Innovative Companies in 2020. In 2021, we claimed the 6th spot in Linkedins Top Startups List.

9 crore orders every month~13 Lakh seller on the platform 75% of user from Tier 2+ cities of India 3.6 cr monthly and 14 cr Annual transiting users12+ Cr product listings on Meesho A new product uploaded every second

But beyond the numbers and accolades, our true strength lies in our people. At Meesho, we champion a people-first culture with gender-neutral and inclusive policies. Discover opportunities to be part of our dynamic team at meesho.careers.

Join us on this exhilarating journey, where innovation meets inclusivity, and every entrepreneur's dream finds a home. Explore more about our story and vision through our insightful blogs!