Meesho - Director - Growth

About the team:

If you are excited about driving 10X growth for Indias only true (and profitable ) e-commerce platform, then this might be the role for you. As part of the Meesho growth team, we drive end-to-end structured growth for Meesho: from improving top of mind awareness to acquisition and activation of new users, all the way to engaging and retaining them, even resurrecting churned users. Beyond increasing the total active user base at Meesho, we are also the custodians of channelizing user intent in the most optimal way (managing homepage, leveraging deal constructs etc.) and also increasing repeat preference for Meesho through sale events and loyalty program.

What sets us apart from many other organizations is that we are a fully autonomous Growth engine with our own dedicated Product, Design, Engineering, Analytics and Creative teams - a fantastic and diverse bunch of generalists and specialists, all united by a passion for growth. We also have a goood time outside work, but it's best if you experience it firsthand :)

About the role:

As Director, Growth of the Intent channelization and Repeat preference charter, your primary responsibility will be to ensure the most optimal channelization of user intent across personas (casual browsers, deal-seekers etc.) and maximize repeat preference for Meesho by building a rock solid Loyalty program and executing the most exciting sale events in the country. This will entail solving a wide range of problems (covered below), with the help of a rockstar team and other cross functional stakeholders.

What you will do:

- Define the vision for your charter, take audacious goals on each sub-charter

- Break down vision into actionable problems for each team through a Problem first mindset and User-first thinking

- Invest in your team to mentor them and make them future leaders

More details on sub-charters:

- Homepage - Develop a curated, personalized homepage with merchandizing excellence for our users

- Deals - Build the most lucrative and gamified deal constructs for users

- Sale - Lead all monthly sale events and the annual mega blockbuster sale

- Loyalty - Deliver 100X value to users and Meesho through Meesho smartcoins

What you'll need:

- 8+ years of experience in Strategy & Ops/Management with a consulting background or high-growth startup; 2+ years of relevant Growth team experience is preferred

- Structured problem-solving skills, 10X thinking, Extreme ownership

- People management skills and ability to collaborate with multiple stakeholders

About Meesho:

- Meet Meesho - Indias only true e-commerce marketplace.

Welcome to Meesho, where every story begins with a spark of inspiration and a dash of entrepreneurial spirit. We're not just a platform; we're your partner in turning dreams into realities. Meesho (Meri shop) started with a single idea in mind - to be an e-commerce destination for the next billion Indian consumers and enable 100 million small businesses to succeed online. Meesho is democratizing internet commerce in India. The company provides sellers with a range of industry-first benefits such as zero commission and the lowest shipping cost. Over 1.4 million sellers are registered on Meesho, growing their business by tapping the companys massive customer base, state-of-the-art tech infrastructure, pan-India logistics at the lowest cost through third-party logistics providers in an Everyday Lowest Cost' channel for sellers.

Meesho has been a catalyst for over individual entrepreneurs, propelling them into an online business with zero initial investment. What sets us apart is our revolutionary 0% commission model for sellers, a pioneering concept in the Indian e-commerce landscape. Our vision extends beyond being a platform; we aspire to be the e-commerce destination for Bharata testament to our dedication to inclusivity and accessibility.