Meesho - Creative Strategist - Copy

About the Team :

As the User Growth team, we play a key role in making Meesho one of the most sought-after e-commerce destinations in India. We hold end-to-end responsibility to launch and scale-up users on the platform by ensuring the right selection, competitive pricing and sales. As the Creative Strategist for Copy, on the team - you will join us to create the most happening e-commerce brand word by word.

From acquiring and retaining users onto the app through push notification, organic and paid content to social first campaigns to monthly sales campaigns, we look after all funnels of the users life on Meesho. We want to enable every user to experience the power of internet commerce.

About the role :

As a Content Strategist, you will join our creative team with special focus on performance ads, brand campaigns and other digital media assets. If you're familiar with producing online content and have an eye for detail, we'd like to meet you. Feel free to share samples of your work or portfolio.

Ultimately, you'll deliver quality writing pieces that appeal to our audiences, attract customers, boost brand awareness and lead the team

What you will do:

- Define the TOV and ensure it strategically fits into the Meeshoverse.

- Lead a team of copywriters and ensuring that spin strategy first narratives.

- Lead the campaign strategy and development workflow to deliver campaign goals

- Liase with the brand marketing team to create and execute campaign plans

- Based on digital strategy, creative direction and your own research and ideas, create and execute effective campaigns that build audiences, generate engagement and drive DAU.

- Drive all content marketing efforts across various channels for paid marketing and brand campaigns

Manage multiple time-sensitive projects simultaneously while solving key challenges of quality and quantity from a marketing perspective

- Plan long-term brand strategy and evolution, medium-term communications and campaign planning and short-term engagement strategies to accomplish communication objectives.

- Think more than just copy. Think ideas first, design first, digital first, video first. Whatever it takes to communicate the message most effectively.

What you will need:

- Prior experience of working as a content strategist/specialist

- Experience of at least 7 years work ex, ideally split across advertising agencies and the client side

- A penchant for topicality, someone who eats advertising trends for breakfast

- Ability to define TOV and innovate within visual brand guidelines for all deliverables

- Understanding of the digital ecosystem, current marketing trends in acquisition as well as brand-building, marketing opportunities

- A strong portfolio of content across all formats and platforms

- A cross-functional team player who is able to engage, listen and collaborate with internal teams to align on overall strategy and goals as well as creative partners

- Someone who can convince a producer to charge less and a stakeholder to push timelines more.

About Meesho :

Meesho is Indias fastest growing e-commerce company. We started in 2015 with the idea of helping mom & pop stores to sell online. Today, 5% of Indian households shop with us on any given day . Weve helped over 15 million individual entrepreneurs start online businesses with zero investment. Were democratising internet commerce by offering a 0% commission model for sellers on our platform a first for India. We aim to become the e-commerce destination for Bharat. How? Find out from our blogs!

Were currently valued at $4.9 billion with marquee investors supporting our vision. Some of them include Sequoia Capital, Softbank, Fidelity, Prosus Ventures, Facebook and Elevation Capital. We were also featured in Y Combinators 2021 Top Companies List, and were the only Indian startup to make it to Fast Companys The Worlds 50 Most Innovative Companies in 2020. We ranked 6th in Linkedins Top Startups List 2021. Our strongest asset is our people. We have gender-neutral and inclusive policies to promote our people-first culture. Please check out meesho. careers for our openings.

Our Mission

Democratise internet commerce for everyone

Note: For your candidature to be considered on this job, you need to apply necessarily on the redirected career page of the company as well.