Meesho - Business Development Manager - Ads Partnerships

About the Team

Business Development Manager supports Meeshos advertisers in meeting their advertising goals. Our objective is to increase the share of wallet as advertising revenue from these advertisers. Based on the supply mix available on the platform, the sales team will generate sufficient demand. It will handle partner advertisers and support in placing campaigns. Its objective is to make advertisers successful by growing business via advertising and increasing advertising spending on the platform.

About the Role

Were looking for a hands-on, detail-oriented, analytical, and highly-motivated person to help scale Ads in Meesho. Advertising is our flagship monetisation vertical, and it is the backbone of our monetisation strategy. Were further strengthening our offering by continuously building ad offerings, better features in existing offerings, and improving targeting capabilities and shopper engagement.

What Will You Do

- Partner and onboard new brands as advertisers on Meesho

- Take complete ownership of ad revenue from a set of partner advertisers

- Manage day-to-day ad operations of the charter and build process efficiency

- Identify advertiser problems, opportunities to increase advertising business and create new advertising solutions for the long-term success of the high-value advertisers in their portfolio

- Create and improvise on existing workflows, drive advertiser activation and retention programs, influencing performance on various Meesho Ad products

- Work with the team to identify and implement solutions and pilots to drive process efficiencies and business goals

- Proactively work to unearth advertiser problems and work on building potential solutions

- Analyze week-on-week revenue trends and identify levers to unlock opportunities for ad adoption and spends

- Ensure usage and adoption of advertising tools to capture all customer interactions

- Enable the team to build a strong rapport with advertisers to enhance the overall ads experience

- Coordinate with Product, Analyst, Support and Advertiser onboarding teams for various projects

What you will need

- Minimum 3-4 yrs of ads sales experience especially in ads partnerships space

- Exposure to e-commerce, sales and advertising

- Experience in data analysis, either professional experience or through your education

- Experience in sales and marketing is preferred

- Excellent communication and negotiation skills with the ability to face external and internal partners in a professional and mature manner, and a strong ability to handle objections

- Desire to work in a fast-paced, challenging environment

- Advanced computer literacy especially in Microsoft Office applications

YOUR TOTAL REWARDS AT MEESHO

At MEESHO, we are focused on creating a high impact and high performance working culture where we value the contribution of each individual. We are a highly People Centric organisation and Employee Experience (eNPS) is a key focus area for us. We enable the growth of our internal talent by providing a range of experiences and opportunities that help you to achieve your career and personal goals and enable you to live a healthy and balanced life, with our intense focus on employee wellbeing. Your Total Rewards go much beyond your pay and here is what it entails:

People Centric Work Culture where we Hire & Grow Exceptional Talent Our 11 guiding principles or "Mantras" are inherent to our ways of working at Meesho. At Meesho, recognition, evaluation, growth or talent discussion of any kind is linked to the Mantras (each of them). Some of the day to day activities (rituals) that reflect some of our Mantras are Team Reflections, Kudos, Listen or DieOur culture enables people to thrive and excel through extensive focus on career development initiatives like Individual Development plans, Mentorship & coaching, Internal Mobility Program (IJP), Talent Reviews, Continuous Performance Management and feedback, Regular manager conversations, Learning & Development reimbursements & access to learning portals.

Market leading Compensation: We offer both cash and equity based compensation depending on various factors including your level of experience, knowledge and skills and the role being offered to you.

MeeCare: Employee Benefits at Meesho In addition to a competitive base pay, we provide all Meeshoites with a comprehensive set of people centric Employee Benefits, under Meeshos MeeCare Program. MeeCare focuses on holistic wellbeing of Meesho employees, and consists of benefits and policies in the spheres of physical, mental, financial and social wellness - which are industry leading and specifically designed to meet the varying needs of our employees:

Medical Insurance Benefits: Group Mediclaim for employee, parents, kids and spouse including LGBTQIA+ & Live-in partners with additional Top up option, Personal Accident Insurance and Term Life Insurance

Health & Wellness Benefits: MeeCare program focusing on physical, mental, social and financial wellness, dedicated Employee Assistance Program (EAP) which includes 24x7 counselling support & Telehealth, Wellness Events, Health Checkups, Vision care, Dental Consultations,

Discounted Medicines & discounted gym memberships, OPD Program, Access to Advanced Medical Screenings

Work Life Balance Support Benefits: Hybrid working, Annual holidays, Earned & Casual Leaves, Reset and Recharge Leaves, Wedding leaves, Study leaves, Pet Adoption leaves, Infinite Wellness leaves for critical illnesses, Flexible Working

Parental Support Benefits: Gender Neutral Caregiver Support Leaves, Day Care Program, Child Adoption Assistance & Prenatal care leaves

Retirement Benefits: Provident Fund & Voluntary Provident Fund Contribution, National Pension Scheme and Gratuity

Learning & Development Benefits: Individual Budget for Capability enhancement & learning, Access to MYAcademy learning portals, Corporate library

Employee Delight: Gratitude for stretched work, personalised gifts, engagement & fun at work

Other Benefits: Salary Advance Support, Relocation Support, Car Lease, Flexible Benefits Plan for tax reimbursement, Recognition rewards

Note: For your candidature to be considered on this job, you need to apply necessarily on the redirected career page of the company as well.