Meesho - Business Development Manager

Business Development Manager

Meesho saw a 15x growth in direct-to-platform customers over the previous year. This wouldn't have been possible without our quirky ads everyone in Bharath related to. As part of our newly formed Display Ads team, you will join the team in ideating new and exciting ways to reach out to our users.

As Business Development Manager, you will help our entrepreneurs (endemic and non-endemic) in meeting their advertising goals. Our objective is to leverage new advertising products (e.g., display ads) to help drive brand awareness and sales. We are responsible for generating sufficient demand as part of the overall growth strategy.

When you join us, you will also play a part in starting new team bonding rituals in our team. Games nights, group marathons, or pub-hopping sessions - the possibilities are endless.

About the Role :

- As a Business Development Manager, you will manage customer relationships with top brands and drive partnerships, growth, and innovation for the Monetization team. This is an opportunity to become an e-commerce marketing consultant to large endemic brands across industries.

- You will also actively identify opportunities to amplify efficiencies in ads. You will execute high impact initiatives to help us continuously build ad offerings and better features. As a leader in this team, you will make data-driven and detail-oriented decisions to help scale display ads in Meesho. You will be accountable to meet business goals for your function.

What you will do :

- Analyse data, trends and performance of ads

- Create holistic marketing strategies for brands by working with senior decision-makers on the customer side

- Prospect, penetrate and create new relationships with clients at all levels within endemic brands

- Recruit, engage, onboard and manage complete 360-degree relationships with non-endemic brands

- Grow ad revenue from your customer cohort by offering great insights, engagement and services

- Own and achieve targets of ad revenue and related metrics for a set of users

- Contribute strategically to the growth and direction of Meesho's ad products and services

- Share pain points of users with management, and contribute to brainstorming on potential solutions

- Pilot and implement solutions to drive long term success of ads program

- Lead, motivate the team and remove roadblocks to deliver on business goals

- Cross-functionally coordinate with user onboarding, user support, analytics, and product teams across projects

What you will need :

- An undergraduate degree in any discipline (MBA/Post-Graduate degree is preferable)

- 2-5 years of work experience in brand management/sales/business development or digital marketing

- E-commerce business development experience will be an advantage

- Experience in analysing data and best practices to assess performance drivers

- Ability to make data-driven decisions

- Proven analytical abilities and proficiency in MS Excel/Google sheets

- Strong presentation skills

- Ability to think strategically, plan meticulously and execute methodically

- Demonstrated ability to successfully influence stakeholders with individually developed concepts

- Excellent negotiation skills to professionally face external and internal partners

About Meesho :

Meesho is India's fastest growing e-commerce company. We started in 2015 with the idea of helping mom & pop stores to sell online. Today, 5% of Indian households shop with us on any given day . We've helped over 15 million individual entrepreneurs start online businesses with zero investment. We're democratising internet commerce by offering a 0% commission model for sellers on our platform - a first for India. We aim to become the e-commerce destination for Bharat.

We're currently valued at $4.9 billion with marquee investors supporting our vision. Some of them include Sequoia Capital, Softbank, Fidelity, Prosus Ventures, Facebook and Elevation Capital. We were also featured in Y Combinator's 2021 Top Companies List, and were the only Indian startup to make it to Fast Company's The World's 50 Most Innovative Companies in 2020. We ranked 6th in Linkedin's Top Startups List 2021. Our strongest asset is our people. We have gender-neutral and inclusive policies to promote our people-first culture. Please check out meesho.careers for our openings.

Our Mission :

Democratise internet commerce for everyone.

Our Vision :

Enable 100 million small businesses in India to succeed online.