Meesho - Assistant Manager - Performance Marketing

Assistant Manager - Performance Marketing

Description:

About the Team:

Grocery has the biggest share of the overall retail spend in India and is projected to be an $800B market in 2024-25, of which the majority contribution comes from non-Metro cities. The grocery market in Metro has become crowded with a lot of players trying to solve the supply chain but the higher cost of logistics restricts these players to disrupt the lower tier cities.At Superstore, we are building the most cost-effective distribution channel to disrupt the grocery market in lower tier (non-Metro) cities of India which is currently dominated by offline players. We are onto the journey of creating a hyperlocal marketplace for grocery and solving the intermediate inefficiencies in the distribution system.Superstore is an early-stage mini start-up within Meesho with a completely different supply chain and modus operandi. We are a bunch of high-energy enthusiasts working towards creating something cool and something big.

About the Role:

As an Assistant Marketing Manager, you'll work on strategic initiatives to drive new user growth. This will involve a visioning exercise for user growth leveraging outside-in and inside-out insights. You'll lead initiatives to identify new 10x growth opportunities as well as structurally reduce CAC. This is a cross-functional role that works closely with the Creative, Product, Analytics and Tech.

What will you do?

- Drive exponential user growth for Meesho superstore.

- Drive new user acquisition for Meesho superstore by efficiently executing and scaling up

- Performance marketing campaigns on Google, Facebook and other digital media platforms.

- Carefully track the performance of campaigns and continually optimize them by taking various data cuts and doing in-depth solutioning.

- Keep experimenting with various constructs, campaign types, ad platforms etc. and generate actionable insights

- Own end-to-end channel management while liaising across functions - Creative, Product, Analytics and Tech

- Experiment & Scale new and emerging marketing opportunities, channels, user cohorts

- Drive continuous problem discovery to identify opportunity areas through research, outside-in and data analysis and recommend 10X user growth opportunities.

What will you need?

- Bachelor's degree in any discipline is required MBA is preferable.

- 3-6 years of experience in Growth, Performance marketing experience with a high growth startup.

- Structured problem-solving with good communication skills.

- Data driven with good excel skills.

- Proven ability to take up high ownership.

- Exposure to UAC/App marketing campaigns will be a plus.

- Ability to collaborate with internal and external stakeholders (within the company)

- Enthusiastic about learning new skills and solving challenging problems

Note: For your candidature to be considered on this job, you need to apply necessarily on the redirected career page of the company as well.