Medtronic - Manager - Marketing

Designation: Marketing Manager (Specialized Neuro Devices)

Location: Mumbai / Gurgaon

Job Description: The job profile involves two components - conventional Product Marketing & Digital Space/ Content Marketing

PRODUCT MARKETING : 

- Drive all aspects of product management for the full product portfolio

- Evolve marketing strategies to enhance market share in the product segment

- Monitor competitive landscape to stay abreast of market trends by regularly reviewing scientific literature, competitors- product offerings, traveling with field sales personnel, attending surgeries, meeting with stakeholders, attending scientific meetings, etc.

- Develop product presentations, surgical techniques, and white papers in support of sales and corporate marketing campaigns, e.g. product binders, web sites, brochures, etc.

- Collaborate responsively and proactively with sales to ensure quality product support of new product launches, existing product segments, training programs, and key surgeon and account management

- Maintain frequent and regular contact with strategic industry experts and trade organizations, field visits with key surgeons and sales consultants, and participates in key meetings and conferences to ensure company and products are perceived superior relative to the competition.

- Participate in strategic sales and marketing planning activities for assigned products in order to identify key targets, surgeons, and hospitals by specific product

DIGITAL/CONTENT MARKETING : 

- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media campaigns. Design, build and maintain our social media presence.

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies. Channelize and build strong customer funnel.

- Collaborate with external teams to create landing pages and optimize user experience

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Collaborate with various digital space agencies and other vendor partners

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Looking for B school MBA professionals who have 5 to 8 years of experience in Marketing.