Medlife - Manager - Search Engine Optimization

- The position is responsible for leading all SEO initiatives and strategies for one of the Business Units within Medlife. 

The primary goal for this position is to maximize organic search traffic for the assigned categories by improving SERP rank of relevant keywords.

- This position should have ability to anticipate or quickly react to ever changing landscape of search algorithms by staying on top of current search engine news, trends, practice and social triggers.

- Manage the SEO for all business units of Medlife.

-Manage engagement with marketing team, category, planning and content teams to collaborate on SEO initiatives.

- Define key metrics and SEO roadmap (including link building strategy) for the respective BU 

- Review and analyze analytics and site traffic to gauge positive and negative changes.

- Create and execute a SEO plan for the assigned categories to maximize traffic from the channel.

- Plan SEO tests, collect and analyze data, identify trends and insights on search engine algorithms.

- Collaborate with in-house Content team to optimize copy and landing pages for search engine marketing.

- Collaborate with SEM team for keyword research and complementary campaigns.

- Research, analyze and benchmark against competitor performance 

- Create and maintain SEO performance dashboard to provide visibility for respective categories.

Desired Skills :

- Proven excellence in customer acquisition & SEO.

- Good to have experience in retail industry, health and wellness industry.

- Understanding of web analytics and ability to derive meaningful insights for creation of organic search strategies.

- Excellent verbal, written and presentations skills.

- Proficiency in MS Excel and PowerPoint.

- [Highly Preferred] : Understanding of search engine ranking factors, algorithms, site architectures and strategies.

- [Preferred] : Expert in all areas of SEO including strong technical skills (html, site architecture and content management systems)

- [Preferred] : Familiarity with principles of marketing and web analytics tools (Omniture, FDP, Basic R)