Medlife - Content Manager

- To be custodian of all content going on any Medlife.com property, be it on Website, App, Blog, Delivery box, Brochure, pamphlets, marketing collaterals, social media pages, Press releases etc.

- Help Medlife.com enforce the communication guidelines as suggested by Branding consultant, understand brand tonality & drive it in all communications

- To discover ways of utilising stakeholder's knowledge in creating compelling content for Medlife.com.

- To discover ways of utilizing A9 knowledge in creating compelling content for Medlife.com.

 - Improving Click-through rate of banners & conversion metrics of all marketing communications

Responsibilities:

- Involved in all campaign ideations and provide copyrighting for all communication requirements-Manage, nurture, improve social media pages of Medlife for building a reputation in this medium, including but not limited to Blog, Physical magazines, website & app content.

- To come up with new ideas around what to say in a campaign & support marketing team with actual communication

- To help marketing team come up with compelling copies for all marketing communications including but not limiting to online marketing, SMS, push notifications, email, website landing page designs, offline brochures, pamphlets

- Closely work with Channel managers and understand unique requirements of each channel/ mediums for making communication readable & understandable for their customers

- Responsible for editing marketing communication, responsible for all audits of marketing content to ensure high quality, error-free content

- Responsible for coordinating with Medical experts for getting content for Medlife's knowledge base.

Experience in Industry:

- Will handle all content-properties of business verticals for Essentials. Also provide Copywriting for collaterals of this vertical. Need to be from Medical background. Preferred from Nutrition, vitamin, herbal supplements.

- Experience in start-ups, small teams required

- Experience to start content properties from scratch & take them to a decent level is required

- Understanding of metrics like conversion rate, visits, click through rate required