Medinfi - Manager - Digital Marketing

Medinfi is a professionally managed company, started by ex-Amazon founders, and backed by 10+ reputed angel investors from the internet, venture capital, and healthcare industry through 3 different of funding so far. We are building a disruptive venture in healthcare space which will use technology & innovation for empowering users through trusted information for taking healthcare decisions.

Medinfi's vision is to create a genuine and trustworthy platform for helping users in choosing the right healthcare service providers, be it the doctors, hospitals, or the insurance companies. We have been selected in Global top 100 digital health start-ups by Interface Health Excellence (IHX), Canada and in Facebook Bootstrap Program (FBStart) for top mobile application start-ups.

We are looking for an experienced digital marketing manager for driving both user acquisition as well as user engagement for our mobile application across various marketplaces like Play Store, iStore, etc. The ideal candidate will have a demonstrated extremely high degree of creativity and innovation to create effective paid acquisition strategies, build relationships with publishers, execute strategies and optimize for ROI and cost efficiency.

Key Responsibilities :

- Own and drive digital marketing plan for Medinfi's mobile application and website

- Build and leverage relationships with key stakeholders like publishers, creative agencies, and partners like Google and Facebook

- Focus on user engagement & retention while scaling the mobile app user base

- Leverage free channels like blogs, social media and PR for driving word of mouth marketing

- Own and drive revenues through digital channels

- Share analytics from the campaigns with the internal product and contents team and help them in refining their strategy on regular basis

- Work independently with minimal supervision

- Demonstrate ability to work at the planning level while generating bold and innovative ideas for growth and also at the tactical level while managing advertising campaign execution, creating and optimizing campaigns, analyzing traffic data and solving problems

- Establish, implement and measure the effectiveness of mobile app paid advertising initiatives to drive adoption for mobile application

- Manage the annual budget for mobile app downloads based on cost to acquire and long term value of the mobile app

- Oversee and continue to improve tracking, attribution, and overall data access to analyze key metrics including cost to acquire, quality of the traffic by source, and return on investment

- Following ethical business practices and maintain high levels of personal ethical standards

Basic Qualifications :

- Business graduate from top Tier institution

- 3-6 years of digital marketing experience

- Proven relevant work experience in paid mobile application marketing

- Demonstrated ability to create innovative new marketing programs and/or partnerships that generate results

- Strong time management skills; ability to thrive in a fast paced environment, and to manage multiple, competing priorities simultaneously

- Strong analytical skills; decision making based on data, and high proficiency with Excel

- Tenacity and sense of urgency; ability to make things happen quickly

Preferred Qualifications :

- Prior experience of working with a start-up company

- MBA from top tier institution

- Experience of working in healthcare technology sector

- Hands on experience in selling technology products and services

- 1-2 years of people management experience

- Experience in mobile based eCommerce companies

- Proven track record of delivering paid app acquisition growth and optimization across key metrics

- Familiarity with SQL, HTML, XML, Photoshop and general office software

- Strong verbal and written communications skills in English

Personal Attributes:

- Entrepreneurial mindset with a go-getter attitude

- Strong execution ability. Set and manage priorities judiciously

- Ability to articulate ideas to both senior and junior level audiences

- Keen attention to detail

- Superior analytical, evaluative, and problem-solving abilities

- A positive attitude with openness to new ideas

- Excellent written and oral communication skills

- Excellent interpersonal skills

- Exceptionally self-motivated and directed

The selected candidate will be offered attractive compensation at par with the industry standards and an opportunity to participate in company's ESOP scheme.