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14/06 Jaspreet Kaur
AGM-HR at Medicover Hospitals

Views:751 Applications:45 Rec. Actions:Recruiter Actions:12

Medicover Hospitals - Head - Regional Marketing (15-20 yrs)

Vishakhapatnam/Vizag Job Code: 1110566

Regional Marketing for Vizag

- As Head of Marketing leads the team of Referrals (Doctors, Corporate & Insurance), Internal Branding, Credit Billing and Collection

- Takes care of ATL, BTL and TTL activities

- Mentor the team to generate and increase new OP business

- Accountability of increased revenue to the Hospital

- Market and industry mapping, gathering and analyzing data regarding competitor pricing

- Service existing Clients and Medical Centers along with retention and long term engagement

- Identifying new clients connect with key persons to understand requirements and conducting pricing and contract related negotiations.

- Plan and organize initiatives like camps, seminars , conferences and organize outreach programs with Corporate and prospective patient community

- Tracking leads mediated through TPA's, Insurance companies, Camps and Seminars

- Fieldwork to understand and develop sound marketing plan and explore newer geographical areas and new markets

- To execute various activities planned as per phase wise business plans like Camps and Patient Education Program etc.

- To maintain and follow-up outstanding payments

- Handling grievances and provide solution

- Monitor conversion report and find possibilities to improve the same

Women-friendly workplace:

Maternity and Paternity Benefits

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