Media.net - Senior Associate - Digital Marketing

We are looking for a seasoned/experienced Facebook Ads Specialist, based out of our Mumbai HQs.

Someone with atleast 2 - 5 years of experience having worked with fast paced ad - tech agencies or companies in a dynamic, high performance work atmosphere.

Core Responsibilities

- Apply appropriate analysis and optimization techniques to scale paid media campaigns on Facebook (and Instagram, where possible).

- Run both regular as well as retargeting campaigns on Facebook.

- Construct top targeting segments based on campaign goals through demographic data, Facebook insights, Affinity markets, Custom Audiences, and other available data.

- Use data from Facebook as well as our internal data tools to expand, evolve, and optimize paid social media campaigns.

- Run multivariate tests in order to determine highest performing creatives.

- Work closely with the in-house team to ensure targets are hit.

- Provide conversion-focused ad creative direction and write ad copies based on past data learnings.

- Staying current with best practices, strategies, and industry standards related to social media marketing, analytical & eCommerce tactics.

- Stay on top of Facebook Ad Policies

What skills & experience do you need?

- At least 2 - 4 years running conversion focused digital advertising campaigns with ROI-related KPIs.

- At least 2+ years running Facebook Ads

- Highly proficient in FB Ads Manager/Power Editor

- Comfortable with A/B testing methods.

- Excellent with Excel.

- Working knowledge of Photoshop and/or other tools for creatives.

- Experience in working in the US/CA market a plus.

- Ad copywriting experience with Facebook audience as the target a must.